Google Earth Outreach – Best Practices on Mapping Social and Environmental Issues Accross the Globe

On October 9th, Steve Miller, Product Manager Google Earth, gave a presentation for Net Tuesday on Google Earth Outreach – a program that enables nonprofits and NGOs to use Google Earth and other geo-spatial applications to tell their stories.

Steve highlighted a number of organizations that leveraged Google Earth to tell their stories in effective, compelling ways, starting with the organization that inspired the creation of the Google Earth Outreach program.

Google Earth Outreach got started because Steve’s friend Rebecca Moore, a passionate environmentalist, was involved with Neighbors Against Irresponsible Logging, a community group that was fighting to protect the from the San Jose Water Company’s proposed logging operations with Big Creek Lumber.

Residents were mailed a legal notice and vague black and white map of the area affected by the “proposed timber harvest.” Rebecca decided to create an alternative map on Google Earth to outline areas that the logging concession would affect and school districts that would be impacted by logging.

Google Earth Outreach is particular useful to NGOs and nonprofits that have multiple program locations as it enables them to organize information about each program and keep track of them geographically.

For example, the U.S. Memorial Holocaust Museum created Crisis in Darfur an interactive map of the genocide conflict in Western Sudan.

Damaged and destroyed villages are indicated with clickable orange and red flame icons that pop up a description of the village, and additional information like photos and testimonials. Top-line presentation is simple, but additional resources are available for those who want to learn more. Each window links back to the US Holocaust Memorial Museaum website.

Appalachian Voices, partnered with Google Earth to raise awareness about about mountaintop removal coal mining in the Appalachian mountains. By creating compelling presence and providing valuable information, Appalachian Voices succeeded in driving a large volume of traffic to their site and generating public awareness about their projects.

Some Google Earth best practices they employed included:

A User’s Guide, which they placed front and center, which gives a site content overview and explains the meaning of different colors and icons

Historical overlays of the region, combined with imagery – which presents a very compelling picture of the environmental damage caused by mountaintop removal coal mining

Consistently placed icons to show where you can download additional data

A Call to Action – which was to sign a petition

The results?

Within the first 10 days Appalachian voices received 10,000 signatures from all 50 states

Other product features that Steve highlighted were:

Customization of placemark descriptions

Photo uploads and video embedding

Time span documentation, such as this graphical representation of world population growth.

Google provides extensive tutorials on how to use Google Earth’s powerful features. In addition, they offer a grant program which provides qualifying organization access to use Google Earth Pro, valued at $400 a license, which includes:

Higher resolution printing

Video-making capability – record videos

The ability to import more data

For more information about Google Earth, visit, the Google Earth Blog. For more information about Net2 and Web 2.0 technologies that empower social change, visit the Net2 blog.

[google, google earth, google earth outreach, u.s. memorial holocaust museum, crisis in darfur, nail, Neighbors Against Irresponsible Logging, Appalachian Voices environmental activism, social activism, Rebecca Moore, Steve Miller, net tuesday, netsquared, net2, lorna li[/tags]

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Britt Bravo Says:
October 15th, 2007 at 5:40 pm
Great write up, Lorna!
e.politics: online advocacy tools & tactics » An Introduction to Using Google Earth for Political Advocacy Says:
October 17th, 2007 at 9:01 pm
[...] resources: check out Britt Bravo’s version on the NetSquared blog or his own site as well as Lorna Li’s take (BTW, the most alliterative author pair-up I’ve ever [...]
"Using Google Earth for Political Advocacy" | Writes Like She Talks Says:
October 21st, 2007 at 1:16 am
[...] this post at Have Fun Do Good explains many of the technical aspects of the application.Â Then, this post at Lorna Li/Green 2.0 Marketing uses visuals to help us see how the applications are…applied. function toggleview(element1) [...]
Notes from Google Earth Outreach at Net Tuesday « Have Fun Do Good iPhone Apps for Nonprofits Says:
October 7th, 2009 at 5:46 am
[...] You can lean more about Google Earth Outreach in the TechSoup article, Reach Out with Google Earth Outreach, read more case studies on the Google Earth Outreach site, and check out another write up about the event (with lots of images) by Lorni Li of Green 2.0 Marketing. [...]