Lorna Li | Green Marketing 2.0

Last week’s Net Tuesday in San Francisco featured Maryrose Dunton, the Head of User Experience at YouTube,, who spoke about YouTube’s Nonprofit Program.The YouTube Nonprofit Program, is an in-kind donation by YouTube to the nonprofit sector that’s worth about $20 million. Currently available to established 501(c)(3)s, YouTube offers participating nonprofits:

• A premium branded channel - some environmental nonprofits that have done a good job with this include Friends of the Earth and Defenders of Wildlife. The ability to upload videos of any length. Currently the limit on video length is 10 minutes.

• Rotation into the “Promoted Videos” section on YouTube’s homepage.
• Listing in the Nonprofit Channels and Nonprofit Video areas
• The ability to collect donations using Google Checkout (with no processing fee).
• The option to participate in the user partner program, which allows you to show partner ads on video - and share the ad revenue. However, there is currently no way to filter ads, which may not work for some organizations.

YouTube has 30 million visitors daily and over 100 million videos are viewed each day. By connecting nonprofits to the world’s largest online video community, the YouTube Nonprofit program will allow these organizations tap into a significant pool of potential small donors. While large nonprofits are able to receive 10-15% of donations from online fundraising, smaller organizations have the most difficulty establishing a web presence. By offering a dedicated channel on YouTube, YouTube’s Nonprofit Program hopes to empower smaller organizations to significantly expand their reach. Now its just the matter of these, often, short-staffed nonprofits finding the manpower to manage their YouTube presence.

YouTube Best Practices for Nonprofits

Maryrose recommended these tips to help nonprofits engage successfully with the YouTube community:

1. Keep it fresh, keep it short. Best not longer than 10 minutes

2. Be genuine, no public service announcements (PSAs)

3. Engage and interact with the community - have a dialogue, allow people to post video comments, be sure to respond to comments
4. Create a call to action

5. Invest in your channel - update content, make sure links and videos work

7. Do not fear comments, ratings, related videos - while you can moderate user engagement, do not disable the commenting or rating features as this tends to upset the community

New Plans for Nonprofits on YouTube

New developments coming down the pipeline include:

1. Extending the program to include international nonprofits.

2. Incorporating more calls to action that are important to nonprofits, petitions, signup forms.

3. Improving nonprofit discovery on YouTube’s website.

Technorati Tags: maryrose dunton, net tuesday, net2, youtube nonprofit program, youtube nonprofit channel, lorna li

As environmental and student groups rally for Congress to adopt strong fuel efficiency and renewable electricity standards in 2007’s New Energy Bill, the Big Three Auto Makers in America - General Motors, Ford, and Chrysler - are spending millions to convince Congress and the public that 35 mpg by 2020 is simply not achievable.

Auto industry workers say, “Bollocks!”

A large group of auto workers and dealers have broken from the industry in order to support the 35 mpg by 2020 fuel efficiency standard. As members of the American auto industry who have designed, built and sold automobiles in this country for decades, they state that 35 mpg can be achieved, will create jobs, and can help the U.S. end its foreign oil addiction.

Spearheading the movement are Adam Lee, president of Lee Auto Malls in Maine, Gary Muenzhuber, representing Autoworkers of Minnesota, Inc, Chicago-based Chuck Frank, owner of one of the nation’s largest Chevy dealerships and Kentucky-based Karen Bowen, a former Ford executive.

Adam Lee, third generation autodealer, makes this personal plea to the public to tell Congress that 35 mpg by 2020 is necessary for the survival of the auto industry.

“My family has been selling American made cars since 1936. My livelihood and the livelihood of over 350 employees who work for us depend upon the success of the automobile industry. Today that strength is severely compromised by the lack of fuel-efficient cars and trucks customers want to buy. …

Without a 35 mile-per-gallon mandate, I’m afraid, global warming and our dependence on foreign oil will continue to get much worse in the long run. And, in the short run, I’m afraid I’ll be stuck with a lot full of cars that no one wants to buy or even worse: This country will no longer have an American auto industry.”

Known as the Corporate Average Fuel Economy (CAFE) Standard, the legislative move to raise mileage for cars and light trucks to an average of 35 mpg by 2020 was, in fact, passed by the U.S. Senate in June. This is the first Congressional increase in fuel efficiency in 30 years, and yet the auto industry is pushing a counter-proposal of 32 mpg by 2022.What’s the Difference Between 35 mpg by 2020 Vs. 32 mpg by 2022?A lot.

In their report titled Energy Bill Must Guarantee Real Oil Savings, the Union of Concerned Scientists calculated the difference between the 35 mpg by 2020 and 32 mpg by 2022. Here is what they found:

Barrels of Oil Saved Per Day:
- 500,000 Auto Lobby Proposal
- 1.2 Million Senate CAFE Compromise

Consumer Savings at the Pump:
- $11 Billion Auto Lobby Proposal
- $25 Billion Senate CAFE Compromise

Emissions Reductions
- 85mmt CO2 Auto Lobby Proposal
- 206 mmt CO2 Senate CAFE Compromise

As environmental organizations and student groups are lobbying for stronger legislation to deal with climate change and global warming, auto industry workers are lobbying for their livelihoods.

The math is simple.

As gas prices continue to rise, unless American auto manufacturers produce more efficient cars, they will continue to lose market share to international auto manufacturers. This will mean lots of downsizing down the road.

Rather than choose to innovate now, which will benefit both American consumers and the U.S. auto industry as a whole, the Auto Lobby would rather spend $ millions in a PR campaign that could sway the public and take this country a step backwards, all in a bid for maximum short-term profits.

As Adam Lee states, if fuel efficiency is not a long-term priority, in the short run, we may not have an auto industry.

Technorati Tags: 2007 energy bill, new energy bill, 35 mpg by 2020, 35mpgby2020, 32 mpg by 2022, Corporate Average Fuel Economy Standard, CAFE standard, auto lobby, fuel efficiency, adam lee, lorna li

This weekend, students were up in arms about climate change. Saturday, November 3rd, was the National Day of Climate Action, which saw hundreds of student rallies raising a ruckus on climate change legislation on campuses across the United States.

To drive the message home, today, on Monday, November 5th, 3,000 students will descend upon Capitol Hill for the largest youth lobby on global warming ever - Power Shift 2007. Today, students will demand of Congress a bold and comprehensive climate change legislation that steer America towards a clean and just energy future.

On this day, these students will deliver an action-oriented, concrete proposal to move the nation forward, based on the comprehensive priorities of the 1Sky Campaign:

1. GREEN JOBS NOW!
Create 5 million green jobs conserving 20% of our energy by 2015
2. CUT CARBON 80% BY 2050
Freeze carbon pollution levels now and cut at least 30% by 2020
3. NO NEW COAL
Enact an immediate moratorium on new coal-fired power plants

In addition, the Power Shift team will highlight the most important bills on climate change that are currently on the table in Congress, such as the:

Lieberman-Warner Climate Security Act

Senate Energy Bill

Waxman Safe Climate Act

House Energy Bill

Powershift 2007 is an initiative of the Energy Action Coalition, a coalition of more than 40 youth-led organizations from across the US and Canada with the intention to support and strengthen the student and youth clean energy movement in North America.

With hundreds of workshops, dozens of panels, and leading experts and advocates, Power Shift 2007 intends to arm a generation of young people to ensure that by 2009, the U.S. passes a powerful, national plan to stop global warming. The goals of this plan include a strong, clean energy economy, achieve energy independence, create millions of green jobs, increase global equity, and revitalize the American economy.

Support the Youth of Power Shift 2007

A great way to rally behind the students rallying on Capitol Hill today is to send this petition to Congress asking for a 2007 Energy Bill that includes the highest standards of fuel efficiency and more renewable energy.

Technorati Tags: national day of climate action, power shift 2007, 2007 energy bill, new energy bill, energy action coalition, 1sky, climate change, global warming, lorna li

At the urging of the nuclear power industry, a one-sentence provision buried deep in the Senate’s recently passed energy bill can essentially make builders of new nuclear plants eligible for tens of billions of dollars in government loan guarantees.

Under current law, the government is only allowed to guarantee a volume of loans authorized each year by Congress, which amounted to $4 billion in loan guarantees for clean energy projects in 2007. This new provision is a huge change that could significantly expand the nuclear industry (considered to be a clean energy industry), which already plans to build 28 new reactors at a cost of approximately $4-5 billion each.

Opponents of the provision say that the loan guarantees that could serve as a “virtual blank check from taxpayers” to help build more nuclear plants. A nuclear power provision of this magnitude mars an otherwise attractive bill that supports renewable energy and improved fuel efficiency. Should Congress even adopt the 35 mpg Corporate Average Fuel Economy standard and 15% Renewable Energy Standard, the nuclear provision would obliterate any environmental gains made by CAFE and RES.

Bonnie Raitt, Jackson Browne and Graham Nash have launched a nuke-free petition drive and YouTube music video urging Congress not to approve federal loan guarantees for new nuclear power plants. Nearly thirty years ago, these three musicians were prominent in the anti-nuke movement, helping organize the “No Nukes” concerts at Madison Square Garden that stirred public opposition to nuclear power.So far, numerous environmental groups and dozens of artists, such as R.E.M., Ben Harper, Maroon 5, Pearl Jam, Patti Smith and Wynton Marsalis, have rallied alongside the trio. The rockers say they have collected more than 120,000 signatures to present to Congress.

Nuclear Power is Not A Solution for Global Warming

After decades of opposition from environmental groups and other organizations, the nuclear industry is enjoying growing political support as society has grown increasingly concerned about global warming and foreign oil dependence. Nuclear power is being touted as a viable energy alternative to greenhouse gas emitting fossil fuels. Under legislation enacted in 2005, nuclear power qualifies as a “clean technology” because it does not emit carbon gases that contribute to global warming.However, nuclear power is far from clean.

According to Michele Boyd, legislative director of the consumer advocacy group Public Citizen:

“None of these so-called ‘advanced’ nuclear reactors deal with the fundamental flaws of nuclear power, such as dangerous radioactive waste, vulnerabilities to air attack and excessive cost,” said Ms. Boyd, whose staff began investigating the provision shortly after the Senate passed the bill last month.

Support a Strong, Clean, Nuke-Free Energy Bill

Nuclear power generates a lot of bang for the buck now, but its byproduct, radioactive waste, creates huge environmental risks that future generations will be forced to face.

Here’s what you can do to let Congress know you favor an energy bill that truly supports environmental sustainability.

• Lobby Congress by signing the 2007 Energy Bill Petition for Strong Fuel Efficiency and Renewable Energy
• Sign the Nuke Free Energy Bill Petition

Technorati Tags: new energy bill, 2007 energy bill, nuclear provision, nuclear subsidy, nuclear loan gaurantee, CAFE, corporate average fuel economy, renewable electricity standard, renewable energy, Bonnie Raitt, Jackson Browne, Graham Nash, YouTube

Currently, Congress is debating, behind closed doors, the adoption of 2 provisions to the 2007 Energy Bill that can greatly impact our ability to make America more energy independent, reduce greenhouse gas emissions, reduce pollution, save consumers money, create jobs and spark economic growth.

The first is the Corporate Average Fuel Efficiency (CAFE) Standard of 35 mpg for cars and trucks by 2020. The second is the Renewable Electricity Standard (RES), which calls for 15% of the nation’s electricity to be generated by renewable resources by 2020.

Why support the Renewable Electricity Standard?According to a study by the Union of Concerned Scientists, renewable energy solutions are both sustainable environmentally and economically. The RES provision has the potential to jump-start new clean energy economy and create tens of thousands of new, good-paying jobs in things like wind and solar manufacturing and installation. For this reason, it has the strong support of the United Steelworkers.

RES will create thousands of megawatts of new clean renewable electricity generation, decreasing the amount of natural gas we use—lowering prices for consumers on their home heating bills and also benefiting industrial users.

Furthermore, RES is doable - two dozen states that have already put their own Renewable Electricity Standard into place. In fact, many states have moved to establish standards of 30 percent or more—demonstrating that the 15 percent plan proposed in this bill is an achievable compromise that all states can meet.

Why is supporting the 35 mpg CAFE standard important?

Supporting the 35 mpg CAFE standard will help us curb our addition to a fossil-fuel based source that is increasingly expensive, causes pollution, and is also from highly volatile areas such as the Persian Gulf. This dependence is both unstable and unsustainable.

Furthermore, improving CAFE standards to 35 mpg by 2020 - 13 years from now - will give us better gas mileage, thus, more bang for the buck. This way we can keep more money in our wallets, drive cleaner cars, and thus become less dependent on war and pollution causing oil.

According to the UCS study on Clean Vehicles and Fuel Economy, far from destroying auto jobs, CAFE would create 22,300 jobs in the auto industry alone by 2020—and a total of 170,800 jobs by 2020. The CAFE provision would also save consumers nearly $25 billion at the pump in 2020, according to UCS.

Auto-Industry Lies - Et Tu Toyota?

The Big Three automakers and Toyota are lobbying to kill the Senate version and replace it with a loophole-laden compromise called the Hill-Terry bill that calls for 32 to 35 m.p.g. by 2022. Rather than innovate their fleets to become more fuel efficient, they would rather spend $ millions in advertising to convince the public that attaining the 35 mpg standard is bad for consumers and the environment, and that CAFE kills.

While the auto industry has argued for years that fuel-efficiency would compromise public safety due to the need to build smaller, lighter vehicles, according to an October 2007 article in Scientific American, new engine and transmission technologies could enable manufacturers to improve fuel efficiency without significantly cutting vehicle weights.

In spite of the fact that Toyota currently has the technology to make cars that achieve 55 mpg, Toyota’s refusal to step up to the plate and support the 35 mpg CAFE standard has evoked the wrath of environmentalist groups like the NRDC who now question “How Green is Toyota?” That the maker of the Prius could support the Hill-Terry compromise, which according to UCS, would actually cause us to use 700,000 more barrels each day, feels like sheer betrayal.

Is the auto industry genuinely concerned about the economic well-being of American consumers and our ability to get around as cheaply as possible? Hmmm.

In 1922, General Motors dismantled mass transit across the U.S., bought up trolley systems through its subsidiary National City lines, gutted them and tore up all the tracks. GM joined tire manufacturers, construction companies, and oil companies to lobby for Congress for development of a national highway system, which has defined urban development over the last 90 years. It helped that GM’s president Charles Wilson became secretary of defense and Frances DuPont became the federal highway administrator. Thus America became a oil-addicted, nation of drivers.

With Bush and his Big Oil cohorts in power threatening veto, ordinary Americans may be up for another round of seriously getting screwed. Therefore, it’s up to us to take action and DEMAND a clean, energy future NOW.

Take Action and Support a Strong, Clean Energy Bill for 2007

Instead of making the richest companies in the world richer, this energy bill will benefit consumers and working Americans, make us less dependent on foreign oil and better global citizens. Here are simple actions you can take to lobby Congress for a cleaner, greener future:

1. THIS IS IMPORTANT! Sign this petition and pass it on: Energy Bill 2007
2. Meet other clean energy activists online: Energy Bill 2007 Group on Facebook
3. Tell Toyota, “Shame On You” and get your friends to tell Toyota to support 35 mpg now.

By lobbying Congress to adopt strong energy efficiency measures in the 2007 Energy Bill, we can lower emissions and use less energy in the years to come —saving governments, businesses, schools, and consumers money. Energy efficiency is an energy resource just like anything else and is much cheaper than even coal-fired power generation. We must look to energy efficiency as another solution for our energy needs, while at the same time ramping up the amount of electricity we get from renewables. This is our only way we can guarantee a clean, green future for ourselves and future generations.

Technorati Tags: new energy bill, energy bill 2007, cafe, cafe standard, corporate average fuel economy, renewable electricity standard, res, hill-terry, clean tech, fuel efficiency, fuel economy, global warming

On October 9th, Steve Miller, Product Manager Google Earth, gave a presentation for Net Tuesday on Google Earth Outreach - a program that enables nonprofits and NGOs to use Google Earth and other geo-spatial applications to tell their stories.

Steve highlighted a number of organizations that leveraged Google Earth to tell their stories in effective, compelling ways, starting with the organization that inspired the creation of the Google Earth Outreach program.

Google Earth Outreach got started because Steve’s friend Rebecca Moore, a passionate environmentalist, was involved with Neighbors Against Irresponsible Logging, a community group that was fighting to protect the from the San Jose Water Company’s proposed logging operations with Big Creek Lumber.

Residents were mailed a legal notice and vague black and white map of the area affected by the “proposed timber harvest.” Rebecca decided to create an alternative map on Google Earth to outline areas that the logging concession would affect and school districts that would be impacted by logging.

Google Earth Outreach is particular useful to NGOs and nonprofits that have multiple program locations as it enables them to organize information about each program and keep track of them geographically.

For example, the U.S. Memorial Holocaust Museum created Crisis in Darfur an interactive map of the genocide conflict in Western Sudan.

Damaged and destroyed villages are indicated with clickable orange and red flame icons that pop up a description of the village, and additional information like photos and testimonials. Top-line presentation is simple, but additional resources are available for those who want to learn more. Each window links back to the US Holocaust Memorial Museaum website.

Appalachian Voices, partnered with Google Earth to raise awareness about about mountaintop removal coal mining in the Appalachian mountains. By creating compelling presence and providing valuable information, Appalachian Voices succeeded in driving a large volume of traffic to their site and generating public awareness about their projects.

Some Google Earth best practices they employed included:

• A User’s Guide, which they placed front and center, which gives a site content overview and explains the meaning of different colors and icons

• Historical overlays of the region, combined with imagery - which presents a very compelling picture of the environmental damage caused by mountaintop removal coal mining

• Consistently placed icons to show where you can download additional data

• A Call to Action - which was to sign a petition

The results?

Within the first 10 days Appalachian voices received 10,000 signatures from all 50 states

Other product features that Steve highlighted were:

• Customization of placemark descriptions

• Photo uploads and video embedding

• Time span documentation, such as this graphical representation of world population growth.

Google provides extensive tutorials on how to use Google Earth’s powerful features. In addition, they offer a grant program which provides qualifying organization access to use Google Earth Pro, valued at $400 a license, which includes:

• Higher resolution printing

• Video-making capability - record videos

• The ability to import more data

For more information about Google Earth, visit, the Google Earth Blog. For more information about Net2 and Web 2.0 technologies that empower social change, visit the Net2 blog.

[google, google earth, google earth outreach, u.s. memorial holocaust museum, crisis in darfur, nail, Neighbors Against Irresponsible Logging, Appalachian Voices environmental activism, social activism, Rebecca Moore, Steve Miller, net tuesday, netsquared, net2, lorna li[/tags]

This past weekend I was reminded of the importance of community. I think the competitive nature of our Western society has a tendency to create a sense of isolation from each other. We find ourselves stretched too thin, having to take care of everything alone, needing to be perpetually hyper-vigilant, invulnerable and strong - especially in the world of business.

Eventually this becomes exhausting and results in burn-out.

I’ve been feeling rather burned out lately from the tech scene, and took a trip with my friends to a gathering at a community called Kayumari.

The Kayumari community is responsible for the creation of the International Council of 13 Indigenous Grandmothers, an alliance of 13 medicine women who are catalyzing international recognition of indigenous traditions through prayer, peacemaking, healing and global activism.

It’s been many months since I’ve had a chance to visit Kayumari - it’s located at the foothills of Yosemite, which make its rather challenging for me to get to. The land there is beautiful, wild, and untamed. The community is, sadly, leaving this location.

Here I was reminded that the support of one’s friends and family is indeed beautiful and necessary for personal well-being, and that one should never feel weak for having to seek it.

I am grateful to have a connection with this incredible community of people who are committed to honoring and preserving indigenous wisdom traditions.

Thus, the quote of the day from Paulo Coehlo’s Manual of the Warrior of Light is:

When a warrior is a victim of some injustice, he usually tries to be alone, in order not to show his pain to others.

This is both good and bad.

It is one thing to allow one’s heart to heal its wounds slowly, but it is quite another to sit all day in deep contemplation for fear of seeming weak.

Inside each of us there lives an angel and a devil, and their voices are very alike. Confronted by a problem, the devil encourages that solitary conversation, trying to show us how vulnerable we are. The angel makes us reflect upon our attitudes and occasionally needs someone else’s mouth to reveal itself.

A warrior balances solitude and dependence.

Shelly and Bob Boyle, one of the wisest and kindest souls alive.

Marlo, soaking in the cool river - where you can still pan for gold.

Technorati Tags: kayumari, manual of the warrior of light, paulo coehlo, indigenous wisdom traditions, international council of 13 indigenous grandmothers, grandmothers council, lorna li

I really enjoy Paulo Coelho’s Manual of the Warrior of Light. It’s one of those books I can open randomly to any page, and what I find is exactly what I need to reflect upon at that moment.

Sometimes I wonder if my crusading to save the world, the rainforest, indigenous cultures, ancient wisdom traditions is more talk than walk. I’m certain at times it is. Other times, I collapse in exhaustion, complaining that there simply aren’t enough hours in the day. I feel most guilty when I slow down my pace in order to take some much needed rest, reflect or create some clearer mental space - which means I’m not working on something, not actively producing. It’s those moments when I feel like I’m all talk, no action.

I think it’s really important to take a step back and honor ourselves as activists, to forgive ourselves for not being able to work around the clock. It’s OK to be talking a little more than walking once in a while.

So here’s the quote of the day from the Manual of the Warrior of Light:

A warrior of light is reliable.

He makes a few mistakes, he sometimes thinks he is more important than he really is, but he does not lie.

When people gather round the fire, he talks to his friends male and female. He knows that his words are stored in the memory of the Universe, like a testimony of what he thinks.

And the warrior asks himself: ‘Why do I talk so much, when often I am incapable of carrying out everything I say?”

His heart replies: ‘ When you defend your ideas in public, you then have to make an effort to life accordingly.’

It is because he believes that he is what he says he is that the warrior ends up becoming precisely that.

Technorati Tags: paolo coehlo, manual of the warrior of light, lorna li

I have to admit, as much as I preach about the environment, I harbor an awful, nagging sensation deep down inside that I am not as sustainable as I’d like to be.

I routinely leave my home in a mad morning rush for work, forgetting to shut off the ceiling fan. I agonize over which is worse, tossing out clear plastic bags, or using water to wash them. My laptop is on 24/7. The microwave I never use is perpetually plugged in. In fact, every single electronic item I own seems to be plugged in, always. I realize I have too many electronic gadgets that I dread to imagine buried in a landfill. I also happen to love international travel - and I know that no matter how eco I am, the jet fuel gets me every time.

I hope and pray to meet someone who can take me by the hand and Make Me Sustainable.

Fortunately, there’s now a Web 2.0 application that can help make us all be sustainable. Make Me Sustainable is a Web site that calculates your carbon footprint and allows you to set goals and take actions that will reduce your ecological impact.

You start off by selecting some basic indicators about your home and transportation. It then calculates your carbon footprint and energy costs.

What’s interesting is that its calculator, or Carbon and Energy Portfolio Manager (CEPM), will track monetary savings incurred through footprint reducing actions, as well as calculate your carbon reduction per year in tons. Even niftier, to highlight your real-world impact, it translates your reductions into estimated number of trees saved and number of cars taken off the road.

According to the Energy Information Administration (EIA), the average American’s carbon emission is 20 tons. In order to offset 20 tons of carbon, 1,263 American motorists would have to stop driving for one day.

Even with 3 long international flights a year, at 7.9 tons, perhaps I’m not so bad after all.

Technorati Tags: make me sustainable, carbon and energy portfolio manager, sustainability, ecological footprint reduction, carbon footprint, lorna li

Pete Kazanjy is a Silicon Valley geek with a mission - reducing consumer waste paper through the strategic placement of stickers reminding us that “These Come from Trees.”

The idea behind TCFT is that the right message - a helpful, non-threatening reminder - delivered at the right time can meaningfully reduce consumer waste paper consumption.

What I love about TCFT is that it’s an experiment in viral marketing, using social media apps such as Facebook and Flickr to spread the word about the project and proliferate TCFT stickers everywhere they are needed, such as here:

Place TCFT stickers as a friendly reminder:

• in public bathrooms
• on fast food napkin dispensers
• by your office printer

Check out these stats:

• Testing shows a “These Come From Trees” sticker on a paper towel dispenser reduces paper towel consumption by ~15%
• A typical fast food restaurant with two bathrooms can use up to 2000 pounds of paper towels a year
• The average coffee shop uses 1000 pounds of paper towels a year
• A single tree produces around 100 pounds of paper
• A single “These Come From Trees” sticker can save around a tree’s worth of paper, every year
• Roughly 50,000 fast food restaurants in the US
• 200,00 gas stations in the US
• 14,000 McDonalds’ in the US
• There are 10,000 Starbucks in the US

Can marketing environmental messages through social networking sites work?

Absolutely.

These Come From Trees on Facebook has 300 members and growing. As of today, they’ve been dugg on Digg 84 times. And in less than a year, they’ve sent out over 10,000 stickers. If each sticker saves 100 lbs of paper a year, that’s 1 million lbs of paper, or 10,000 trees.

Great job, Pete!

Technorati Tags: These Come From Trees, TCFT, Pete Kazanjy, green 2.0, green marketing, viral marketing, social media marketing, lorna li