Archive for the ‘Events’ Category

YouTube for Nonprofits: How to Use YouTube to Save the World…And Raise Money

Sunday, April 13th, 2008


Last week’s Net Tuesday in San Francisco featured Maryrose Dunton, the Head of User Experience at YouTube,, who spoke about YouTube’s Nonprofit Program.The YouTube Nonprofit Program, is an in-kind donation by YouTube to the nonprofit sector that’s worth about $20 million. Currently available to established 501(c)(3)s, YouTube offers participating nonprofits:

  • A premium branded channel - some environmental nonprofits that have done a good job with this include Friends of the Earth and Defenders of Wildlife. The ability to upload videos of any length. Currently the limit on video length is 10 minutes.
  • Rotation into the “Promoted Videos” section on YouTube’s homepage.
  • Listing in the Nonprofit Channels and Nonprofit Video areas
  • The ability to collect donations using Google Checkout (with no processing fee).
  • The option to participate in the user partner program, which allows you to show partner ads on video - and share the ad revenue. However, there is currently no way to filter ads, which may not work for some organizations.

Defenders of Wildlife’s Nonprofit Channel on YouTube

YouTube has 30 million visitors daily and over 100 million videos are viewed each day. By connecting nonprofits to the world’s largest online video community, the YouTube Nonprofit program will allow these organizations tap into a significant pool of potential small donors. While large nonprofits are able to receive 10-15% of donations from online fundraising, smaller organizations have the most difficulty establishing a web presence. By offering a dedicated channel on YouTube, YouTube’s Nonprofit Program hopes to empower smaller organizations to significantly expand their reach. Now its just the matter of these, often, short-staffed nonprofits finding the manpower to manage their YouTube presence.

YouTube Nonprofit Channels

YouTube Best Practices for Nonprofits

Maryrose recommended these tips to help nonprofits engage successfully with the YouTube community:

1. Keep it fresh, keep it short. Best not longer than 10 minutes

2. Be genuine, no public service announcements (PSAs)

3. Engage and interact with the community - have a dialogue, allow people to post video comments, be sure to respond to comments
4. Create a call to action

5. Invest in your channel - update content, make sure links and videos work

7. Do not fear comments, ratings, related videos - while you can moderate user engagement, do not disable the commenting or rating features as this tends to upset the community

New Plans for Nonprofits on YouTube

New developments coming down the pipeline include:

1. Extending the program to include international nonprofits.

2. Incorporating more calls to action that are important to nonprofits, petitions, signup forms.

3. Improving nonprofit discovery on YouTube’s website.

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Search Marketing Salon’s Wear Your Favorite Hat Launch Party on Thursday March 27 at Otis Lounge

Monday, March 24th, 2008

Search Marketing Salon

It’s time to wear your favorite hat, because Search Marketing Salon launches this Thursday. White hats, grey hats, and black hats are welcome - we do not discriminate.

If you are obsessed about search engine rankings, gaga about the SEO benefits of social media, and have a tale or two to tell about how you dominated the SERPs, have a drink with us!

When:

Thursday March 27 6:00pm - 9:00pm

Where:

Otis Lounge

25 Maiden Lane (b/w Grant & Kearny )

San Francisco, CA 94108

Join Us!

RSVP via Eventbrite for Search Marketing Salon’s Wear Your Favorite Hat Launch Party.

To become an official member of Search Marketing Salon, join Search Marketing Salon on LinkedIn.

You can also connect with Search Marketing Salon on Facebook.

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Google Earth Outreach - Best Practices on Mapping Social and Environmental Issues Accross the Globe

Monday, October 15th, 2007

Google EarthOn October 9th, Steve Miller, Product Manager Google Earth, gave a presentation for Net Tuesday on Google Earth Outreach - a program that enables nonprofits and NGOs to use Google Earth and other geo-spatial applications to tell their stories.

Steve highlighted a number of organizations that leveraged Google Earth to tell their stories in effective, compelling ways, starting with the organization that inspired the creation of the Google Earth Outreach program.

Google Earth Outreach got started because Steve’s friend Rebecca Moore, a passionate environmentalist, was involved with Neighbors Against Irresponsible Logging, a community group that was fighting to protect the from the San Jose Water Company’s proposed logging operations with Big Creek Lumber.

Logging Concession Map for Los Gatos Creek Watershed and Thompson Road Area

Residents were mailed a legal notice and vague black and white map of the area affected by the “proposed timber harvest.” Rebecca decided to create an alternative map on Google Earth to outline areas that the logging concession would affect and school districts that would be impacted by logging.

NAIL Google Earth Outreach Map

Google Earth Outreach is particular useful to NGOs and nonprofits that have multiple program locations as it enables them to organize information about each program and keep track of them geographically.

For example, the U.S. Memorial Holocaust Museum created Crisis in Darfur an interactive map of the genocide conflict in Western Sudan.

Google Earth Crisis in Darfur

Damaged and destroyed villages are indicated with clickable orange and red flame icons that pop up a description of the village, and additional information like photos and testimonials. Top-line presentation is simple, but additional resources are available for those who want to learn more. Each window links back to the US Holocaust Memorial Museaum website.

Appalachian Voices, partnered with Google Earth to raise awareness about about mountaintop removal coal mining in the Appalachian mountains. By creating compelling presence and providing valuable information, Appalachian Voices succeeded in driving a large volume of traffic to their site and generating public awareness about their projects.

Google Earth Appalachian Voices

Some Google Earth best practices they employed included:

  • A User’s Guide, which they placed front and center, which gives a site content overview and explains the meaning of different colors and icons
  • Historical overlays of the region, combined with imagery - which presents a very compelling picture of the environmental damage caused by mountaintop removal coal mining
  • Consistently placed icons to show where you can download additional data
  • A Call to Action - which was to sign a petition

The results?

Within the first 10 days Appalachian voices received 10,000 signatures from all 50 states

Other product features that Steve highlighted were:

  • Customization of placemark descriptions
  • Photo uploads and video embedding
  • Time span documentation, such as this graphical representation of world population growth.

Google Earth World Population Growth

Google provides extensive tutorials on how to use Google Earth’s powerful features. In addition, they offer a grant program which provides qualifying organization access to use Google Earth Pro, valued at $400 a license, which includes:

  • Higher resolution printing
  • Video-making capability - record videos
  • The ability to import more data

For more information about Google Earth, visit, the Google Earth Blog. For more information about Net2 and Web 2.0 technologies that empower social change, visit the Net2 blog.

[google, google earth, google earth outreach, u.s. memorial holocaust museum, crisis in darfur, nail, Neighbors Against Irresponsible Logging, Appalachian Voices environmental activism, social activism, Rebecca Moore, Steve Miller, net tuesday, netsquared, net2, lorna li[/tags]

3rd Annual Symbiosis Gathering - An Eco-Music Festival in the Sierra Foothills

Tuesday, October 2nd, 2007

The Third Annual Symbiosis Gathering, an arts, music, and conscious lifestyle event much like a mini Burning Man in the mountains, took place approximately 15 miles up a one-lane dirt road from the town of Angels Camp, California, from 20-24 September 2007. Getting there was a journey. The scenery was spectacular. And I had no idea what I was in for.

It did not really sink in until 4am Saturday morning as I was lying in our tent feeling the bass reverberate from the ground, that I had, in effect, signed up for 4 continuous days of deadly good music. From Thursday until Monday noon, outdoor live and electronic world grooves, downtempo, hip hop, breaks, psy and psybient trance took place on three stages nestled amidst foothill pines, manzanitas, and blue oak trees. In between, you could peruse full-scale art installations, listen to guest speakers, attend workshops, learn about comprehensive greening initiatives or relax in healing spaces.

Efforts to make Symbiosis a zero-waste, green event were commendable - given the festival’s distance from civilization.

Programs were printed on 100% post-consumer recycled paper, using a wind-powered printer and non-toxic inks.

Vendors provided 100% organic food using re-usable dishes that were washed onsite, for a $1 refundable deposit. In addition, Symbiosis provided basic recycling and composting services, as well as biodiesel generators and fuel. Environmental education was made available through the Renewable Energy Showcase presented by the Sustainable Living Roadshow, and other performances.

My favorite eco-experience was taking a much enjoyed, $5 steaming hot low-impact shower courtesy of the creators of the “Purification Portal - an Integrated Water Experience.”

The lineup was stellar: Hallucinogen in Dub, Shpongle, Eat Static, Symbiotic Orchestra (feat. Steve Kimock, members of SCI, Zilla, the Glitch Mob, & Special Guests), Bassnectar, Bluetech, Chris de Luca vs. Phon.o, D-Nox & Beckers, Entheogenic, Flying Lotus, Kelpe, Lotus, Mala, Ott, Pnuma (live PA) , Rinkadink, PatchBay, Pedro, Solead, SOTEG, Spoonbill, Telefon Tel Aviv, Ticon, TranceZenDance, Triptych, Zilla, and more.

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The Green Art of Burning Man 2007 - More Symbolic than Sustainable

Thursday, September 13th, 2007

Burning Man’s Green Man theme for 2007 inspired environmental art that was far more symbolic than sustainable. For example, the Crude Awaking installation was blown up in a giant mushroom cloud in order to ‘dramatize the worshipful relationship and dependence modern man has toward oil’. I can only imagine the amount of fuel it took to haul, install, and blow up a 99 foot oil derrick.


A favorite installation of mine was the wondrous Big Rig Jig by Mike Ross, which featured 2 oil tanker trucks in perfect acro-yogic balance.

The highly interactive swinging monkeys installation was another favorite of mine.

A troupe of child-sized monkeys were suspended from a merry-go-round wheel, at the base of which a set of congo drums was placed, inviting visitors to beat upon them in reckless abandon. Surrounding the merry-go-round was a ring of bikes. With several people rapidly peddling, the wheel begins to spin, and rapidly flashing strobe lights create the illusion that the monkeys are swinging overhead from bar to bar.

Of the art cars I saw this year, 2 are dear to my heart.

bm-bone-tree.jpg
Photo courtesy of Duane Flatmo

Duane Flatmo’s latest Kinetic Sculpture, the pedal-powered Armored Carp, is made entirely of welded baking pans and other pieces of scrap metal also shoots flames.

armored carp

The solar-powered Daisy (owned by the Cunninhams and friends) was an oversized tricycle with sails and a horn that sounded like a loud, drawn-out cow-fart provided an afternoon of entertainment and photo opps.

Elena Cunningham

John Cunningham

To see more Burning Man photography, visit my Green Man 2007 Set on Flickr.

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Green Man 2007 - Can Burning Man Ever Be Green?

Wednesday, September 12th, 2007

Green ManBurning Man, the annual arts festival that takes place in the remote Black Rock Desert, attracts approximately 40,000 participants, and is Nevada’s tenth largest city, for one week. As a 4th year Burner, I returned to Burning Man after a hiatus of 3 years, with high hopes that Burning Man was finally evolving out of its flamboyant and hedonistic paradigm into a model of eco-conscious social engagement, embodied by its 2007 theme “Green Man.”

I must say that, while I had a blast, I was disappointed by the Green-ness of Green Man. But, having arrived at Black Rock Desert in a gas guzzling RV with 4 other friends, I will be the first to admit it ain’t easy making Burning Man Green.

Comparing notes with other eco-conscious Burners, it seemed that the Green element seemed to be somewhat weak.

Green Pavillion

The 30,000 square foot Green Pavilion showcased emerging Green technologies in a manner much like a high school science project, rather than a “World Fair” of clean technologies. Artistic models and interactive displays were explained by billboards that most were too hung-over or ADD in the highly distracting Burning Man environment to read.

greenalgae.jpg

An alternative solution to greenhouse gases - use bags of bubbling CO2 absorbing liquid algae.

Gas guzzling art cars tore around the Playa much like any year. Art installations that required enormous resources to haul out to Black Rock Desert and assemble were symbolically torched, emitting clouds of toxins into the atmosphere.

Eco-camps were few and far between - it appeared that most camps consumed and threw away mounds of plastic bottles, cups, utensils, and other refuse much like any other year. Camp art, sofas, carpets, dome cushions and junk costumes received their final applause on the Playa before making their inevitable journey to eternal rest in landfills. Face it, who wants to spend hours washing Playa dust off junk or pay to store it for next year?

Battery-operated lights on your bike are cool and create less garbage.

Environmentally unsustainable, single-use, disposable glow sticks were as de rigeur as ever. I found myself using plenty of these, as it was important to me to find my bike in the dark and not be run over by art cars at night.

Overall, the carbon footprint of Burning Man seemed to be no different than any other year. According to Cooling Man, the event is estimated to give off 28,000 tons of carbon emissions.

Leave No Trace

Burning Man’s motto, for years, has been to “Leave No Trace“. Burners are told to pack all out all their waste and refrain from wearing feather boas and glittery things that easily shed. Camps that use large quantities of water, such as Astral Headwash, are asked to evaporate their runoff in large, shallow, evaporation pans lined with sheets of black plastic rather than forcing the arid Playa to absorb unnaturally large quantities of water. For weeks after the Burn, the Black Rock City clean up crew comb the desert for detritus that might have blown away.

I’ve often thought that “Leave No Trace”, while truly commendable, still falls short of minimal environmental impact to the desert. Face it, burning giant structures of metal, plastic, and fluorescent lights can’t possibly be good for the environment.


2007 Green Initiatives at Burning Man

In 2006, Burning Man took a Green step forward by issuing an official environmental statement.

In 2007, that intention evolved into the following initiatives, such as:
From www.worldchanging.com:

A festival-wide composting program will manage food waste from the Café, Commissary and 50-100 theme camps. The organizers have also instituted composing in the San Francisco Burning Man office. All plastic utensils are also being replaced by corn-based products.

A comprehensive recycling program including drive-thru recycling in neighboring cities for burners to dispose of recyclables on the ride home. Proceeds raised from the recyclables will be donated to support environmental initiatives and education through the Gerlach High School.

87% of the main festival generators will be run on B100 biodiesel (11,000 gallons) and the remaining generators (not including festival participants) will run on B10.

Over 50 theme camps are using biodiesel because Burning Man negotiated with local vendors to lower entry barriers for biodiesel use.

A Burning Man sponsored installation of a 120 kW solar array in Gerlach, Nevada and a 60 kW solar array in Lovelock, Nevada. A 30 kW solar array will be used to help power the festival and will be gifted to Gerlach after the event. This project will generate $3 million of electricity over the next 20 years at no cost to Gerlach/Lovelock residents.

A Burning Man sponsored a CFL project in Gerlach (the closest town to the festival, population 500) updating all town light bulbs from incandescent to compact fluorescents.

1000 shared yellow bikes (funded by a generous burner) painted green with red flames. This gift will help create the highest per capita municipal bike use in the United States (1 bike per 35 people).

Burning Man 2007’s Green Footprint Baby Step

While efforts to reduce Burning Man’s environmental impact has been steadily growing, in 2007, Burning Man broke new records in its Green initiatives:
From www.burningman.com:

The wood recycling set a new record: 56 units of lumber loaded down 4 flatbeds, all donated to Habitat For Humanity in Reno.

The composting project with the City of San Francisco loaning out their curbside green bins was a huge hit–we loaded out an entire 30 yard dumpster of gooey wet green waste, and sent it off to Full Circle Compost down in Minden.

Also Cooling Man set a new record - 600 tons of carbon emissions offset in 2007

Finally, according to the Burn Clean Project, Burning Man 2007 collectively replaced 8,000 gallons of petroleum with biodiesel.

How Can Burning Man Get Greener

According to Dr. Jonathan L. Gelbard, Ph.D. conservation biologist, sustainability expert, and Burner, Burning Man has a long way to go before it can be considered a “bright green event.” His recommendations are:

Improve Greener Transport and Power

1. Energize Black Rock City via the power of sun and wind! If a few pilot solar and wind-power stations can be set up to help start powering RV’s and sound systems so they don’t need to burn gas for generators, it would be a huge coup.

2. Or, use biofuel-powered vehicles and generators.

Reduce, Re-Use and Recycle More

Burning Man’s organizers can more actively discourage waste, and encourage the use of re-usable water jugs, bottles, cups, and cutlery, as well as biodegradable plastics. Paper used by the festival should be a high percentage of post-consumer recycled content, including toilet paper in the porta-potties.

Use Sustainably Harvested Wood

A lot of wood is used at Burning Man, including to build The Man, himself. Burning Man (1) should absolutely set a good example by using sustainably-harvested FSC certified wood, and (2) can provide resources on its web site to help connect burners with sources of sustainably harvested wood - as well as sustainable products in general.

Keep Building Awareness About Sustainability

Burning Man can and should maintain and improve upon 2007’s Green Man-type sustainability component. Perhaps fun contests can reward the greenest burners, creating financial incentives that encourage sustainability. Burning Man has been the seed for many a good idea, and the event’s coordinators can and should continue to do their part to actively lead the way towards a more sustainable future.

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Google Dance 2007 - Why is everyone at Google under 25 and cute?

Thursday, August 23rd, 2007

Why is everyone at Google under 25 and cute?

OK, not everyone, but an alarming concentration of smart, young, hot people seem to work at Google in a way that seems like a scene from the Stepford Wives.

One Tuesday August 21, I hit the Google Dance party with my friend Sharon Lin, another tech event junkie. Google Dance was THE party of Search Engine Strategies San Jose conference. Google has lots of money, so we figured the party had to be good. Indeed, it was much like a tricked-out college frat party for the technorati.

Google went all out on the party entertainment.

Rows of video games graced the main building.

Geeks and games go hand in hand.

Pool anyone?

How about volleyball?

You can even star in your own music video.

Got a sweet tooth? Here’s some free candy for ya.

We gawked, bopped around, ate, talked to people, and I took pictures. Little did I know that Big Brother was watching.

Todd Malicoat, David Mihm, Daniel Riveong

These photos are stealth because I spent much of the night snapping away photos of the tripped out scene at the Google campus blissfully ignorant of Google regulations, until I was busted by a passionate, underage Googler in a green Google dance T-Shirt that took his job way too seriously.

“Are you an official Google photographer?”

“Ummmm, no.”

“Then, why are you taking photos?” he barked, eyeing my professional Canon camera, suspiciously.

“Ummm, I’m a blogger”

“You can’t go around taking photos unless you’re with staff.”

“Oh, OK - then do I get a T-shirt, then?”

“NO!”

I looked around nervously holding my camera, while drunk Google dance revelers snapped photos all around me with their flashing little digital cameras for tourists.

Apparently, you can’t be taking photos without the official escort by a member of Google’s Communications team. How lame and spontaneity-killing. “OK, then make sure he’s cute.”

Dude looked furious. A young, cute Asian boy with a red Google Dance T-Shirt materialized (red represented the Corporate Communications department) and my antagonist stormed off.

It brings me back to the days when I lived in Communist China, in 1996. I wandered the Google campus under the watchful eye of my youthful guide from the Google Politburo.

“So, why don’t you tell me what’s interesting around here - what SHOULD I be taking photos of?”

The kid really didn’t know.

“Why is everyone at Google under 25 and cute?” He didn’t know the answer to that one either.

My creative juices were being seriously hampered by this kid hovering around. I dismissed him, and continued taking pictures, in stealth mode this time.

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SF Bay SEO Meetup - Premier Search Engine Optimizers Booze and Schmooze

Wednesday, August 22nd, 2007

Photos courtesy of Brent Csutoras

I really believe in the power of intention, synchronicity, and manifestation - the clearer your intention, the more synchronicitous events pop up in your life, and the greater the likelihood you will manifest your desire. A key success factor is going with the flow, and being open to others who may play a factor in the manifestation of your intention, rather than trying to control, own, and micromanage every aspect of it - which is where a lot of people sabotage themselves.

My colleague Jaime Lapena and I were discussing how great it would be to do a search marketing happy hour - network with other search engine marketers, share tips and ideas, have a pint/ cocktail.

Next step - create a network of local Bay Area search marketers, whom we can then invite out for a drink on a regular basis. LinkedIn Groups is still under construction, so I decided to create a Search Marketing LinkedIn Network as a workaround. A group would be better, but heck, we can migrate peeps later.

Then, I’m out covering a Monster Cable event for bub.blicio.us, where I win a killer set of floor speakers in a raffle draw. I meet Daniel Riveong of e-Storm, a San Francisco-based interactive agency with a search marketing division.

Mention the SEM happy hour concept. 3 weeks later, he emails me and says, “Remember how you were talking about starting a search marketing happy hour? Well it ends up that I had to organize one for Todd Malicoat, of Stuntdubl. It’s next week - you’re invited.”

With Brent Csutoras

With Neil Patel

Friday, August 10 at SF’s Gordon Biersch - 20 search engine optimizers at one long dinner table, followed by more drinks at the Cigar Bar. SEOs I got to know include:

  • Niel Patel, who started dong SEO at the tender age of 16, and is currently the CTO of Advantage Consulting Services, a social media marketing and search engine optimization agency - though he hasn’t yet graduated from college.
  • Todd Malicoat of Stuntdubl, premier SEO consultant and the guru of link strategy.
  • Natasha Robinson, That Girl From Marketing, who gave me excellent advice on how to do an SEO site audit.
  • Will Radcliffe and Forest Kolb, of BizzFlip, a community where people can freely conduct business, cultivate ideas, and explore the infinite potential of today’s business world.
  • Brent Csutoras of Weird Asia News, who occupied the number one spot for the world’s largest orgy (he’s now number 2).
  • Daniel Riveong and William Gaulthier of e-Storm.
  • David Mihm, small business web site designer and internet marketing consultant.

Saturday, August 18, dinner and drinks at the Liberties, in SF’s Mission district included the same posse and more.

  • Roger Monti, aka MartiniBuster, WebmasterWorld moderator and consultant who offers web site review,PPC consultation, link development and web design services.
  • Carolyn Shelby, Webmaster, SEO, former co-host of Webmaster Radio’s ‘Rush Hour’, current co-host of SEO 101, and uber-achiever with a schedule much like mine.
  • Lawrence Coburn, founder of Rateitall and Sexy Widget.

Caveman and Laura Lippay

Todd Malicoat and Roger Monti

Todd Malicoat is contemplating moving out from upstate NY to the hip, technocentric SF Bay Area, but only if SF Bay Area search marketers can rally for regular SEO happy hours.

Todd Malicoat

I think it ironic that, while I intended to organize search marketing happy hours, I was apprehensive about the time and energy launching a regular event would take, as I’m already maxed out on time and energy. At the end of the day, all I needed to do was kick back and go with the flow.

Expect more search marketing meetups to come.

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TechCrunch At August Capital - the Ultimate Tech Party Schmooze Fest

Friday, August 3rd, 2007

Photos by Brian Caldwell

TechCrunch August Capital

Last Friday I went to TechCrunch’s party at August Capital, a top-tier venture fund in Menlo Park, but left before the police showed up to shut it down at midnight. With approximately 900 guests, TechCrunch 9 was a scene - everyone who was anyone in tech was there, in addition to the usual suspects - the bub.blicio.us posse, the boyz from Looksmart’s 3rd Floor, Lane Hartwell, ValleyWag photographer extraordinaire, Scott Beale of Laughing Squid, Robert Scoble, the Scobleizer, and Sanford Barr of STIRR.

Brian Caldwell, Sanford Barr and Mick Liubinskas

In spite of the generous beer and wine, frozen margaritas, and copious food dished out via fast-moving and plentiful servers, the party was not as relaxed as it could have been. Perhaps that’s what happens when you get a lot startup founders and venture capitalists in one place - too much nervous energy. The most relaxed person on the premises was probably Guy Kawasaki.

Guy Kawasaki and Me

Someone commented, “Nobody’s getting laid at this party.” Indeed the male to female ratio was probably ten to one, but there were some very attractive women in attendance, if you guys would only look up from the demos.

Companies that demoed can be seen here.

Brian Solis and Charlene Li

Lane Hartwell with Kurt Collins and Josh Stomel

Robert Scoble and Son

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