Starbucks Green Idea - Consumers Vote to Make Starbucks More Environmentally-Friendly Starbucks Green Idea – Consumers Vote to Make Starbucks More Environmentally-Friendly
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Starbucks Ideas has been live for about 2 weeks and already customers have had plenty to say about what they expect from the world's largest chain of coffee shops. The move to launch a website that allows anyone to post ideas about how Starbucks can improve its service offering is part ...[Read more]

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Do Tech Companies Care About Global Warming? Do Tech Companies Care About Global Warming?
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In California we do. As geeks and new tech enthusiasts, we depend on computer infrastructure and use a lot of greenhouse gas-emitting electricity to grok our world. Deep down inside, we hope the same breakthroughs in science, technology and innovation that make us Twitter with excitement can also help us restore ...[Read more]

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Understanding Google PageRank Understanding Google PageRank
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Simplified for Small Business, Green Enterprise, and Nonprofits Google PageRank (PR) is a link analysis algorithm developed by Google's Larry Page and Sergey Brin in the late 1990s. Google PageRank contributes to your search engine ranking on Google search engine results pages (SERPs). Google PageRank is one benchmark for understanding the popularity ...[Read more]

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Discovery Acquires Treehugger for $10M - the Masses Get Greener Discovery Acquires Treehugger for $10M – the Masses Get Greener
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TreeHugger moves one step closer to its mission of greening the mainstream. Last week, Treehugger, the stylish, Webby Award-winning eco-blog, was acquired by Discovery for, rumors say, approximately $10M. Discovery Communications, owners of the Discovery Channel, boasts a large network of online and television properties. Its acquisition of TreeHugger allows ...[Read more]

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PPC Primer for Small, Sustainable Business
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According to the Search Engine Marketing Professional Organization (SEMPO). North American advertisers spent $9.4 billion on search engine marketing (SEM) in 2006, a 62 % increase over 2005. SEMPO researchers also estimate SEM spending to double by 2011, at an aggregate spending total of $18.6 billion. However, while only a tiny ...[Read more]

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