Lorna Li | Green Marketing 2.0

There’s a lot of resources that list all the on-page and off-page ranking factors that are important to search engine optimization. There’s only one list out there that is worth paying attention to: SEOmoz’s Search Ranking Factors V2.

Google’s ranking algorithm takes into account approximately 200+ attributes when determining the position of websites in search engine results pages (SERPs). In April 2007, SEOmoz published Search Ranking Factors V2, a survey of 37 leaders in organic search engine optimization on the most important factors in Google rankings. Rand Fishkin, SEOmoz CEO maintains that 90-95% of what you need to know about the Google algorithm is contained in the study. While a year old, most of this information is still valid.

Search Ranking Factors evaluates both positive and negative search engine ranking attributes on a scale of 1-5 (5 is “Exceptional Importance), and also indicates the degree of consensus between SEO respondents. Comments from the respondents also yield nuggets of juicy information that can help you refine your SEO and help you avoid landing in Google’s supplemental hell (index).

If you have a limited amount of time for SEO, be sure to focus on the factors that are given the greatest weight by Google’s algorithm. Below is a summary of the top 10 factors that influence Google search engine rankings:

Google’s Top 10 Search Engine Ranking Factors

1. Keyword Use in Title Tag (4.9)
Exceptional Importance and High Consensus

Placing the targeted search term or phrase in the title tag of the web page’s HTML header.

If you only have time one SEO action on your site, make sure to create a good, description title tag that starts with your target keyword.

2. Anchor Text of Inbound Link (4.4)
Exceptional Importance and High Consensus

Inbound links that contain your target keyword in the anchor text will give you a strong boost in ranking for that keyword. While keyword rich anchor text is hugely important, the text adjacent to the link plays a role, as well. A wide array of naturally occurring inbound anchor text is the best scenario - inbound links that are close to identical could invite penalties. So if you’re dropping links…be sure to mix up your anchor text a little!

3. Global Link Popularity of Site (4.4)
Exceptional Importance and Average Agreement

This refers to the overall link weight/authority as measured by links from any and all sites across the web (both link quality and quantity). I like Lucas Ng’s description, because it refers to Amazon tribes!

“Think of a web page as a town. If a city has freeways, airports, train stations, bus shelters and a port, that’s a good indicator that it is an important hub. That orphaned web page with no links pointing to it? It may as well be a hidden tribe of Amazons that no one has discovered.”

4. Age of Site (4.1)
Exceptional Importance and Average Agreement

Age refers to the date indexable content was first seen by the search engines (note that this can change if a domain switches ownership), NOT the date of original registration of the domain.

Age is a huge factor, which is the reason why a lot of crappy, old, barely relevant sites are hard to knock out of SERPs. According to Todd Malicoat, “The older the berry the sweeter the link juice.”

5. Link Popularity within the Site’s Internal Link Structure (4)
Exceptional Importance and Average Agreement

Refers to the number and importance of internal links pointing to the target page. While somewhat masturbatory, internal link juice is a strongly weighted factor and, most importantly, one that you can control, especially with regards to the choice of anchor text.

According to Scott Smith, a.k.a Caveman, “Factors considered by Google include: Number of inbound links, importance (placement) of the inbound links within the linking pages, anchor text patterns, nav versus text links, and the content of linking pages.”

6. Topical Relevance of Inbound Links to Site (3.9)
High Importance and Average Agreement

This refers to the subject-specific relationship between the sites/pages linking to the target page and the target keyword. Highly relevant links, from trusted, topically related sites carry more weight.

7. Link Popularity of Site in Topical Community (3.9)
High Importance and Average Agreement

Refers to link weight/authority of the target website amongst its topical peers in the online world. Link love from the popular kids in the hood helps. A few links from authority sites can help a niche site rank above the authorities for niche-related keywords.

8. Keyword Use in Body Text (3.7)
High Importance and Average Agreement

Using the targeted search term in the visible, HTML text of the page.

Target keywords in the title need to be included in the page, especially in starting and ending paragraphs. Focus more on semantic variations than keyword density - repeating the same keywords over and over again, can result in ranking suppression.

9. Global Link Popularity of Linking Site (3.6)
High Importance, But Highly Disputed

In general, a links from popular sites are better, but it’s hard to get an accurate read on how valuable this is.

10. Topical Relationship of Linking Page (3.5)
High Importance and Average Agreement

While all links help, links from topically related sites help more, though it’s hard to measure exactly by how much.

Other Important Search Engine Ranking Factors

11. Quality/Relevance of Links to External Sites/Pages (3.5)
High Importance and Average Agreement

Do links on the page point to high quality, topically-related pages? According to Aaron Wall http://seobook.com, “Your outbound links help define what community your site belongs in.”

Benefit can be derived through anchor text tunneling, that is, when Site A links to site B with the keyword “widgets”, and site B links to site C the keyword “widgets”.

12. Age of Document (3.4)
High Importance and Average Agreement

Older pages may be perceived as more authoritative while newer pages may be more temporally relevant. An older document on an older, more trusted site will rank better than one on a newer site.

Says Aaron Wall, “Older documents may be trusted more, especially if they are well cited and do not have many broken links in them. For blogs and news sites new documents may tend to have high PageRank values due to internal site structure. New documents may also be given a freshness boost.”

13. Keyword Use in H1 Tag (3.3)
High Importance and Average Agreement

Creating an H1 tag with the targeted search term/phrase

14. Amount of Indexable Text Content (3.2)
High Importance and Average Agreement

Refers to the literal quantity of visible HTML text on a page. Sheer volume of content isn’t that important, but it is good to have some indexable content as opposed to all flash and images. Chris Boggs http://chrisboggs.blogspot.com thinks that content of 75-100 words can be effective in scoring points with Google. However, absence of indexable content can be mitigated by other factors, such as quality inbound links, quality outbound links, and intelligent keyword deployment across title, meta, hx, etc.

15. Age of In-Bound Link (3.2)
High Importance and Average Agreement

Age matters

16. Topical Relationship of Linking Site (3.1)
High Importance and Average Agreement

It helps

17. Relevance of Site’s Primary Subject Matter to Query (3.1)
High Importance, But Highly Disputed

The topical relationships between the full content of a website and a user’s given query. References to the Google’s neutering of the Google bomb effect, caused by complaints from miserable failures in high places, indicate a belief that this factor is more important now than before. However, the dominance of Wikipedia in SERPs is a powerful counter-example.

18. Keyword Use in Domain Name (3)
Moderate Importance and Average Agreement

Including the targeted term/phrase in the registered domain name, i.e. keyword.com. Having your keyword in your domain name has little bearing on its own. The benefit comes from its propensity to attract inbound links with your keyword in the anchor text. You can use hyphens to separate works, but your url will look yucky, and it kills your branding.

Technorati Tags: search engine ranking factors, google, seo, search engine optimization, search marketing, serp, lorna li

by Lorna Li

Search engine marketers, bloggers, and social media fanatics wore their favorite hats at Search Marketing Salon’s “Wear Your Favorite Hat” Launch party at the chic and intimate Otis Lounge in San Francisco. Tips were swapped, secrets were traded, and product ideas were bounced around that would take search marketing to the next level.

Forest Kolb, Sharon Lin, and Julie Blaustein.

“We need a Google Adwords Editor that also includes Yahoo and MSN on a single UI,” stated Clay Schulenburg, Interactive Marketing Manager for Healthline. “This will take search to a whole new level.”

F*ck the Yahoo bulk upload, is what I say to that!

Hear that, web entrepreneurs? That’s big bucks for you!

Jacob Morgan, Search Marketing Alchemist and Nicolette Toussaint

Search-obsessed bloggers that dropped by included Michael Brito, who writes a fantastic blog about Social Media & Conversation Marketing, Lisa Whelan social media queen on Vox, Jim Yu on how to be a Search Marketing and SEO Maven, and Andy Kaufman, the real estate blogger and Twitter king.

William Gauthier, Alicia Lin, Damon White, and Lorna Li.

e-Storm’s William Gauthier, Lisa McGuire, and Daniel Riveong

Leon Krishayana and lovely lady in black beret

Leon Krishnayana of iSpionage, offers a technology platform that helps search engine marketers track competitors’ PPC ads on Google, Yahoo, and MSN ads daily. It allows you to see the ad copy, keywords, and average rank on the major search engines side by side. Very handy indeed.

Vera Belenky and Alex Gamburg

Other attendees included Mark Fiske, Senior Online Marketing Manager at Gap, Pete Park of web advertising agency Vectorhaus, Yan Rozovsky VP of LeadClick Media, Jason Hart of the search-focused Online Marketing agency Domain Methods, Jeff Rohrs, VP of search marketing agency ExactTarget, Leo Haryono, Head of Natural Search of Shopping.com, Josh Pierry and Clay Shulenburg of Healthline, Biren Talati, of Sandalstore.com, Peter Koontz, Founder and CTO of Sprenzy, Vera Belenky of Walmart.com, Alex Gamburg Search Marketing Director of Trulia, specializing in real estate search, Gabriel Carrejo, the original sinner, Forest Kolb of BizzFlip who has cracked the secret of the Digg first page, Sharon Lin, Online Marketer for Web 2.0 companies, Irina Greenman, and Danny Cheung, who is about to revolutionize the world of WordPress publishing the Good Magazine way.

More pictures can be viewed on the Search Marketing Salon Flickr album.

Join Search Marketing Salon on Facebook!

Blogged with the Flock Browser

Tags: searchmarketing salon, e-Storm, iSpionage, Domain Methods, Good Magazine, Sandalstore.com, Michael Brito, Andy Kaufman, Jim Yu, Lisa Whelan, Sharon Lin, Josh Pierry, Clay Shulenburg, Peter Koontz, Jeff Rohrs, Biren Talati, Jason Hart, Gabriel Carrejo, Pete Park, Mark Fiske, Yan Rozovsky, Leo Haryono, Leon Krishnayana, Vera Belenky, Nicolette Toussaint, Lorna Li, Jacob Morgan

It’s time to wear your favorite hat, because Search Marketing Salon launches this Thursday. White hats, grey hats, and black hats are welcome - we do not discriminate.

If you are obsessed about search engine rankings, gaga about the SEO benefits of social media, and have a tale or two to tell about how you dominated the SERPs, have a drink with us!

When:

Thursday March 27 6:00pm - 9:00pm

Where:

Otis Lounge

25 Maiden Lane (b/w Grant & Kearny )

San Francisco, CA 94108

Join Us!

RSVP via Eventbrite for Search Marketing Salon’s Wear Your Favorite Hat Launch Party.

To become an official member of Search Marketing Salon, join Search Marketing Salon on LinkedIn.

You can also connect with Search Marketing Salon on Facebook.

Technorati Tags: search marketing salon, search engine marketing, search marketing, sem, seo, ppc, social seo, web 2.0 marketing

These days mention “buzz marketing” and most people think of your marketing message proliferating through the Web and beyond through the word of mouth and viral mechanisms of the social web. As I mentioned in an earlier post, social media buzz marketing can generate great free hype, exponentially expand your web presence, is relatively cheap, and has great search engine optimization benefits. However, it’s important not to overlook a key process that sets the stage for a successful buzz marketing campaign - effective buzz monitoring.

Hillary Clinton and Barack Obama have the most buzz share of all 2008 presidential candidates

Buzz Marketing can be broken down into 2 key components:

• Buzz Monitoring - the art of online reputation monitoring (and management)

• Social Media Marketing - the art of harnessing user-generated content and online conversations to enhance your brand, through blogs, forums, social networks, wikis and more.

In order to effectively directly engage the public about your brand, it’s important to know what they are already saying about your company, products, services and/or executives. By doing your buzz monitoring homework, you will not only be able to understand how much buzz share you have in your market, you will discover where your target customers hang out, what they like and don’t like about your company, and a plethora of other highly valuable insights.

Buzz Monitoring In 4 Easy Steps

There are numerous ways to monitor buzz about your company and products using free tools. Andy Beal of Marketing Pilgrim recommends 26 free tools you must have for your buzz monitoring needs. You may not need all of them, so keep it simple and narrow it down to the basics.

Here are 4 simple steps to help you jump start your buzz monitoring campaign:

1. Sign Up for Google Alerts

Google alerts is a service that notifies you by email of the latest Google results pertaining to your query or topic of choice. Google alerts covers your query results appearing in news, blogs, web page updates, video and groups.

Because of the large volume of alerts that will come to your inbox, it’s recommended that you create a “Rule” in Outlook that will filter all Google results to a specified folder.

Google Alerts will also list recent blog entries. However, to retrieve a listing of blog entries that span a longer period of time, use Google Blog Search or Technorati.

2. Monitor Blogs

Google Blog Search

Blog Search is Google search technology focused on blogs – all blogs, not just Blogger blogs. Google Blog Search will search for the latest blog entries related to your query. You can also subscribe to search results for your specific keywords by RSS, and receive continuous Blog Search updates for that search term.

Technorati

Technorati is an Internet search engine that focuses on blogs. I find that its search results tend to be less relevant than Google or Yahoo, delivering a broad spectrum of results for queries with more than 2 keywords and delivering nothing when exact match is enabled.

It does allow you to query tags, and suggests alternative tags related to your search term.

For continuous updates subscribe to Technorati search results via RSS feed.

Co.mments

Tracking a blog may not reveal the full conversation about your business. Even if a blog post makes a positive mention about your business, those commenting on the post can still attack your reputation. Co.mments helps you to stay on top of blog conversations by keeping you updated of new comments, allowing you to break into the fray and defend your brand at a critical moment. Just bookmark, track and follow. You can also subscribe to your tracking feed and read new comments in your feed reader or e-mail client.

3. Track Conversations in Community Forums & Message Boards

Boardtracker

Boardtracker is forum search engine, message tracking and instant alerts system designed to provide relevant information quickly and efficiently while ensuring you never miss an important forum thread no matter where or when it is posted.

You can pre-define search terms and receive an alert by email or RSS as soon as a thread matching your search term is posted in any of the thousands of forums it tracks.

If you want to track specific forums, you can also submit the forum url to be included in the Boardtracker database.

4. Use RSS Feed Readers to Stay on Top of Industry News

In the Information Age, staying on top of news the old-fashioned way can be overwhelming, time consuming, and inefficient. Why not let the latest news come to you? Sign up for a free RSS feed reader/ news aggregator and peruse hundreds of news items with your morning cup of coffee.

RSS stands for Really Simple Syndication or Rich Site Summary. RSS is a family of Web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts. An RSS document, which is called a “feed,” “web feed,” or “channel,” can either contain a summary of content from an associated web site or the full text. RSS makes it possible for people to keep up with their favorite web sites in an automated manner that’s easier than checking them manually.

Several good, free RSS news aggregators are available, such as:

Google Reader

This is Google’s free news aggregator. You can also share news feeds by publishing your feeds to your public page.

RSS Owl

It’s a platform independent, downloadable news reader. It’s cool because it:
• Allows you to import your feeds using the OPML format
• Bookmark your favorite feeds
• Import blogrolls
• Export an entire category of news feeds into PDF, RTF, or HTML files.
• Has search options that allows you to search within news feeds or an entire feed category%

“Buzz marketing” is a hot buzzword I hear a lot of these days. Being an analytical type, I want to really understand what it means, before I sling it around like corned beef hash.

Buzz marketing, word of mouth marketing (WOMM), guerrilla marketing and viral marketing are often used interchangeably to describe marketing techniques that use pre-existing social networks to produce increases in brand awareness through self-replicating viral processes.

While Seth Godin, author of Unleashing the IdeaVirus, states that viral marketing is, technically, not the same as word of mouth:
From sethgodin.typepad.com:

Word of mouth is a decaying function. A marketer does something and a consumer tells five or ten friends. And that’s it. It amplifies the marketing action and then fades, usually quickly. A lousy flight on United Airlines is word of mouth. A great meal at Momofuku is word of mouth.

Viral marketing is a compounding function. A marketer does something and then a consumer tells five or ten people. Then then they tell five or ten people. And it repeats. And grows and grows. Like a virus spreading through a population. The marketer doesn’t have to actually do anything else. (They can help by making it easier for the word to spread, but in the classic examples, the marketer is out of the loop.) The Mona Lisa is an ideavirus.

most marketers will not debate the difference.

Buzz marketing can be word-of-mouth delivered or enhanced by the network effects of the Internet. In this series of posts, we are going to focus on the viral effects of a buzz marketing campaign that leverages social media networks, as opposed to viral advertising strategies and tactics.

What is Social Media Marketing?

Buzz marketing that leverages the network and conversation effects of the social web is often referred to as social media marketing.

According to a great series of posts on Do It Yourself Social Media Marketing by Stepforth Web Marketing:
From www.stepforth.com:

Social media marketing (SMM) or social media optimization (SMO) is a method of promoting your brand (be it yourself, a product, a service, or a company) by strategically making your presence known across various social media networks (such as Digg, Reddit, StumbleUpon, MySpace)

Do not expect your social media marketing campaign to immediately drive business – it’s best used for branding or online reputation management, that will indirectly convert your target audience into fans, and your fans into customers.

Why do Social Media Marketing?

Every day, someone out there, somewhere is discussing something important to your business. They could be discussing your brand, your company executives, your competitors, or your industry.

Either they are hyping up your company and generating positive buzz about your products, or they are criticizing your service and sowing the dissention over the value you bring to your industry, and humanity in general.

According to internet marketing expert Andy Beal of Marketing Pilgrim:
From www.marketingpilgrim.com:

A great brand can take months, if not years, and millions of dollars to build. It should be the thing you hold most precious.

It can be destroyed in hours by a blogger upset with your company.

A new product launch could take hundreds of TV commercials, dozens of newspaper ads, and an expensive ad agency.

It can also spread like a virus with the praise of just one customer, at one message board.

A company can dominate market share, throttle competition and hold the #1 brand in the world.

It can also crash in months if it fails to listen to what its customers want.

This is happening whether you like it or not, so why not join in on the discussion? By participating in online conversations you can contribute your valuable expertise, quell misconceptions and doubts about your company, product, or industry and grab some more valuable web real estate in the process.

What are the SEO Benefits of Buzz Marketing through Social Networks?

When users search on your company name or targeted keyword phrases, search engine results pages (SERPs) will frequently display threaded discussions on social networking sites like Ning, forums like Webmaster World, and user review sites like Yelp. If there’s a lot of activity on these threads and, thus, continuous, freshly updated user-generated content, these threads will often rise to the top of SERPs.

These discussions can often include positive as well as negative opinions about your company or organization. Therefore, defensively, you want to be sure that you are doing your best to manage your online reputation, and diffuse or bury any negative publicity that could appear on this valuable SERP real estate.

Pro-actively, you should absolutely capitalize on the positive buzz, establish yourself as a thought leader or industry expert and generate as much brand awareness as possible. All the while, you can scatter valuable target keyword phrases and links to important web resources, especially your own, all over the social web and blogosphere. This can drive a great deal of traffic back to your website or other online locations where your product is sold.

If you have not included buzz marketing into your online marketing strategy, then you should. Otherwise, you are missing out on a great opportunity to generate a brand awareness and search engine optimization benefits for a fraction of the cost that online and traditional advertising requires.

Technorati Tags: social media marketing, SMM, social media optimization, SMO, buzz marketing, word of mouth marketing, WOMM, viral marketing, search engine marketing, SEM, search engine optimization, SEO, search engine results pages, SERP, seth godin, andy beal, lorna li, lornali

On October 9th, Steve Miller, Product Manager Google Earth, gave a presentation for Net Tuesday on Google Earth Outreach - a program that enables nonprofits and NGOs to use Google Earth and other geo-spatial applications to tell their stories.

Steve highlighted a number of organizations that leveraged Google Earth to tell their stories in effective, compelling ways, starting with the organization that inspired the creation of the Google Earth Outreach program.

Google Earth Outreach got started because Steve’s friend Rebecca Moore, a passionate environmentalist, was involved with Neighbors Against Irresponsible Logging, a community group that was fighting to protect the from the San Jose Water Company’s proposed logging operations with Big Creek Lumber.

Residents were mailed a legal notice and vague black and white map of the area affected by the “proposed timber harvest.” Rebecca decided to create an alternative map on Google Earth to outline areas that the logging concession would affect and school districts that would be impacted by logging.

Google Earth Outreach is particular useful to NGOs and nonprofits that have multiple program locations as it enables them to organize information about each program and keep track of them geographically.

For example, the U.S. Memorial Holocaust Museum created Crisis in Darfur an interactive map of the genocide conflict in Western Sudan.

Damaged and destroyed villages are indicated with clickable orange and red flame icons that pop up a description of the village, and additional information like photos and testimonials. Top-line presentation is simple, but additional resources are available for those who want to learn more. Each window links back to the US Holocaust Memorial Museaum website.

Appalachian Voices, partnered with Google Earth to raise awareness about about mountaintop removal coal mining in the Appalachian mountains. By creating compelling presence and providing valuable information, Appalachian Voices succeeded in driving a large volume of traffic to their site and generating public awareness about their projects.

Some Google Earth best practices they employed included:

• A User’s Guide, which they placed front and center, which gives a site content overview and explains the meaning of different colors and icons

• Historical overlays of the region, combined with imagery - which presents a very compelling picture of the environmental damage caused by mountaintop removal coal mining

• Consistently placed icons to show where you can download additional data

• A Call to Action - which was to sign a petition

The results?

Within the first 10 days Appalachian voices received 10,000 signatures from all 50 states

Other product features that Steve highlighted were:

• Customization of placemark descriptions

• Photo uploads and video embedding

• Time span documentation, such as this graphical representation of world population growth.

Google provides extensive tutorials on how to use Google Earth’s powerful features. In addition, they offer a grant program which provides qualifying organization access to use Google Earth Pro, valued at $400 a license, which includes:

• Higher resolution printing

• Video-making capability - record videos

• The ability to import more data

For more information about Google Earth, visit, the Google Earth Blog. For more information about Net2 and Web 2.0 technologies that empower social change, visit the Net2 blog.

[google, google earth, google earth outreach, u.s. memorial holocaust museum, crisis in darfur, nail, Neighbors Against Irresponsible Logging, Appalachian Voices environmental activism, social activism, Rebecca Moore, Steve Miller, net tuesday, netsquared, net2, lorna li[/tags]

I was reading Steve Rubel’s blog Micro Persuasion and came accross his article “The Geek Marketer“.

I realized his blog post totally described trajectory I’m currently on and it put into perspective some of the challenges and triumphs that come with this hybrid role.

What I observe most frequently in my job are the tensions that arise between my company’s Marketing Department and our Internet Group. At the heart of the matter is the fact that these departments speak different languages, and the ensuing head-butting is “all very Mars and Venus” indeed.

According to Steve:
From www.micropersuasion.com:

With CEOs demanding accountability and time spent online climbing, chief marketing officers are on a push to embed technology into every facet of their strategy. But marketers and technologists are not exactly two peas in a pod. They speak different languages. Marketers like GRPs (gross ratings points). Geeks like APIs (application protocol interfaces). Dilbert mercifully pokes at these differences. It’s all very Mars and Venus.

Enter Geek Marketers. These cross-trained specialists are fluent in both worlds and bridge them. They are marketers by trade, yet they also have a hard-core interest in technology and social anthropology. As curious individuals, they are constantly studying how digital advances are changing our culture and media. Armed with these insights, they regularly apply them in a marketing context by working closely with brand teams to codify new best practices.

Geek Marketers create competitive advantage through rapid-fire testing and learning. The people I know in this role are shepherding the development, testing and measurement of all kinds of groundbreaking marketing programs. Their pilots span from the simple, such as building RSS feeds, to the complex, creating multifaceted community programs. Often they are paired with people like me, who are in a similar role on the agency side.

What Kind of Skills or Knowledge Sets do Geek Marketers Possess?

I ruminated on this question, came up with a list, and then posted the question on LinkedIn. I have to bow out to Marshall Clark Director of Search at FirstRanked for coming up with a far better list than mine.

Here’s the list that includes Marshall’s 8 year expertise and my “getting there” experience - it’s by no means cumulative. Feel free to add any additional skills you feel should be included.

Geek Marketer Marketing Skills:

• Search Engine Optimization
• Search Engine Marketing (PPC)
• Viral Marketing
• Social Media Marketing
• Guerilla Marketing
• Internet Strategy & Development
• Interactive Market Research
• Website Analytics
• ROI Tracking & Analysis
• Website Conversion Optimization
• Affiliate Marketing
• Community Development
• Online Reputation Management
• Website Development
• Blogging
• Web 2.0 Syndication
• Podcast/Videocast Production

Geek Marketer Technical Skills:

• HTML
• CSS
• PHP
• JavaScript/AJAX
• MySQL
• Apache Server Administration
• Java Administration

What Do Geek Marketers Read?

Gosh, the list of geek-centric internet marketing blogs out there seems endless, but here are some top picks:

• eWhisper
• Graywolf’s SEO Blog
• Inside Adwords
• John Battelle’s Searchblog
• Mashable
• Matt Cutts Blog
• Occam’s Razor by Avinash Kaushik
• Pronet Advertising
• Read/Write Web
• SEOmoz
• Seth’s Godin’s Blog
• Stuntdbl
• TechCrunch
• Unofficial Google Analytics Blog
• Web Analytics World
• Web Strategy by Jeremiah

Analytics Geek Marketers

Of course we mustn’t forget the analytics geeks, who are a special breed of their own. They are hard-core number-crunchers who use their mathematical expertise to understand consumer behavior, such as Satnam Singh, from the Consumer Insight Group of Avenue A/ Razorfish. Their knowledge of Excel will make you cry.

If you are an analytics geek and data makes you hot, Satnam recommends you check out Avinash Kaushik’s list of Top Ten Web Analytics Blogs.

Technorati Tags: steve rubel, the geek marketer, search engine marketing, sem, search engine optimization, seo, social media marketing, web analytics, marshall clark, satnam singh, lorna li