SEO Analytics With Google Analytics
Friday, August 1st, 2008This is a great video y Ian Lurie of Conversation Marketing on how to use Google Analytics to interpret data from your search engine marketing campaigns. The three most important pieces of information you will want to understand from your traffic statistics are:
- Keyword data: Which keywords are driving the most traffic to your site?
- Keyword value: Which keywords account for the most engagement in your site? Which keywords drive the most conversions?
- Page context: Which pages receive the most search traffic? What keywords are associated with those pages?
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