If you're in San Francisco on Monday and want to learn about how companies use social media for good, check out the Justmeans Social Media for Sustainability conference at Mission Bay Conference Center at UCSF. Justmeans is a social network for the "business for good" community, a place where professional do ...[Read more]

I think I’ve researched every WordPress SEO plugin in existence. The list I amassed was daunting. I had plugin anxiety. All In One SEO Pack or Platinum SEO? Many of them had features that overlapped. The thought of having to install all those plugins and to get them to work ...[Read more]

Face it, we've all been there. You're a paying customer, you have a legitimate problem that the big, faceless corporation refuses to address. The hours being put on hold, the paperwork, red tape, and maddening bureaucracy, the endless navigation of phone systems, and repeating your story over and over again, ...[Read more]

Recently, Britta Meyer of Eurekster, which makes an embeddable custom social search portal called a "Swicki", posed a question on LinkedIn about how one would go about defining a social media marketing roadmap, and how you would prioritize each social media channel. There is no cookie cutter approach to social ...[Read more]

This is a great video y Ian Lurie of Conversation Marketing on how to use Google Analytics to interpret data from your search engine marketing campaigns. The three most important pieces of information you will want to understand from your traffic statistics are: Keyword data: Which keywords are driving the most ...[Read more]

Google advance search operators are useful search queries that can help you determine your competitive environment and assess the level and degree of work that an SEO campaign requires. Here are the Google search operators most commonly used by SEOs: 1. site: Site:www.website.com will show you the number of pages in your ...[Read more]

What’s Code Got to Do With It? Face it, while linklove is sexy, in SEO, code ain’t no second hand emotion. SEO is a multi-faceted discipline, where keyword research, SEO copy-writing, linkbuilding, and code optimization work as a team in an attempt to address a variety of search engine ranking factors. ...[Read more]

There's a lot of resources that list all the on-page and off-page ranking factors that are important to search engine optimization. There's only one list out there that is worth paying attention to: SEOmoz's Search Ranking Factors V2. Google's ranking algorithm takes into account approximately 200+ attributes when determining the position ...[Read more]

by Lorna Li Search engine marketers, bloggers, and social media fanatics wore their favorite hats at Search Marketing Salon's "Wear Your Favorite Hat" Launch party at the chic and intimate Otis Lounge in San Francisco. Tips were swapped, secrets were traded, and product ideas were bounced around that would take ...[Read more]

It's time to wear your favorite hat, because Search Marketing Salon launches this Thursday. White hats, grey hats, and black hats are welcome - we do not discriminate. If you are obsessed about search engine rankings, gaga about the SEO benefits of social media, and have a tale or two to ...[Read more]