Search engine optimization for your small business website is quite a difficult process, especially when facing competition from older, more established giants. Larger websites often have strong domain authority and many pages of content, which makes it easier for to rank higher in search engines for competitive keywords, as well ...[Read more]

Gaining exposure is necessary when it come to successfully starting a green business and generating new clients is also important. Keeping customers informed and having accessibility to you and your company should be a top priority. A great way to do this is by creating a ...[Read more]

Are you a scrappy entrepreneur or unintentional entrepreneur trying to launch and market your business with as little money as possible? This presentation gives you an overview on how to create, brand and promote your website with as little money as possible. Covered in this bootstrap ...[Read more]

If you're in San Francisco on Monday and want to learn about how companies use social media for good, check out the Justmeans Social Media for Sustainability conference at Mission Bay Conference Center at UCSF. Justmeans is a social network for the "business for good" community, a place where professional do ...[Read more]

I think I’ve researched every WordPress SEO plugin in existence. The list I amassed was daunting. I had plugin anxiety. All In One SEO Pack or Platinum SEO? Many of them had features that overlapped. The thought of having to install all those plugins and to get them to work ...[Read more]

Face it, we've all been there. You're a paying customer, you have a legitimate problem that the big, faceless corporation refuses to address. The hours being put on hold, the paperwork, red tape, and maddening bureaucracy, the endless navigation of phone systems, and repeating your story over and over again, ...[Read more]

Recently, Britta Meyer of Eurekster, which makes an embeddable custom social search portal called a "Swicki", posed a question on LinkedIn about how one would go about defining a social media marketing roadmap, and how you would prioritize each social media channel. There is no cookie cutter approach to social ...[Read more]

This is a great video y Ian Lurie of Conversation Marketing on how to use Google Analytics to interpret data from your search engine marketing campaigns. The three most important pieces of information you will want to understand from your traffic statistics are: Keyword data: Which keywords are driving the most ...[Read more]

Google advance search operators are useful search queries that can help you determine your competitive environment and assess the level and degree of work that an SEO campaign requires. Here are the Google search operators most commonly used by SEOs: 1. site: Site:www.website.com will show you the number of pages in your ...[Read more]

What’s Code Got to Do With It? Face it, while linklove is sexy, in SEO, code ain’t no second hand emotion. SEO is a multi-faceted discipline, where keyword research, SEO copy-writing, linkbuilding, and code optimization work as a team in an attempt to address a variety of search engine ranking factors. ...[Read more]