Face it, we've all been there. You're a paying customer, you have a legitimate problem that the big, faceless corporation refuses to address. The hours being put on hold, the paperwork, red tape, and maddening bureaucracy, the endless navigation of phone systems, and repeating your story over and over again, ...[Read more]

Recently, Britta Meyer of Eurekster, which makes an embeddable custom social search portal called a "Swicki", posed a question on LinkedIn about how one would go about defining a social media marketing roadmap, and how you would prioritize each social media channel. There is no cookie cutter approach to social ...[Read more]

These days mention "buzz marketing" and most people think of your marketing message proliferating through the Web and beyond through the word of mouth and viral mechanisms of the social web. As I mentioned in an earlier post, social media buzz marketing can generate great free hype, exponentially expand your ...[Read more]