Google advance search operators are useful search queries that can help you determine your competitive environment and assess the level and degree of work that an SEO campaign requires. Here are the Google search operators most commonly used by SEOs: 1. site: Site:www.website.com will show you the number of pages in your ...[Read more]

What’s Code Got to Do With It? Face it, while linklove is sexy, in SEO, code ain’t no second hand emotion. SEO is a multi-faceted discipline, where keyword research, SEO copy-writing, linkbuilding, and code optimization work as a team in an attempt to address a variety of search engine ranking factors. ...[Read more]

There's a lot of resources that list all the on-page and off-page ranking factors that are important to search engine optimization. There's only one list out there that is worth paying attention to: SEOmoz's Search Ranking Factors V2. Google's ranking algorithm takes into account approximately 200+ attributes when determining the position ...[Read more]

by Lorna Li Search engine marketers, bloggers, and social media fanatics wore their favorite hats at Search Marketing Salon's "Wear Your Favorite Hat" Launch party at the chic and intimate Otis Lounge in San Francisco. Tips were swapped, secrets were traded, and product ideas were bounced around that would take ...[Read more]

It's time to wear your favorite hat, because Search Marketing Salon launches this Thursday. White hats, grey hats, and black hats are welcome - we do not discriminate. If you are obsessed about search engine rankings, gaga about the SEO benefits of social media, and have a tale or two to ...[Read more]

presented by Giovanna & Aaron Wall Tuesday night I went to one of the first SF Blogger Meetups to gather after a long hiatus and it was well worth the wait. The group practically took over Amici's pizzeria on Lombard and, with the exception of my bub.blicio.us buddy Victor Karamalis, included ...[Read more]

These days mention "buzz marketing" and most people think of your marketing message proliferating through the Web and beyond through the word of mouth and viral mechanisms of the social web. As I mentioned in an earlier post, social media buzz marketing can generate great free hype, exponentially expand your ...[Read more]

"Buzz marketing" is a hot buzzword I hear a lot of these days. Being an analytical type, I want to really understand what it means, before I sling it around like corned beef hash. Buzz marketing, word of mouth marketing (WOMM), guerrilla marketing and viral marketing are often used interchangeably ...[Read more]

A/B tests for landing pages allow you to compare the performance of 2 entirely different pages, so you can try out different layouts, move around different sections of the page and change the overall look and feel of the page. Google's Website Optimizer makes A/B split testing for landing pages extremely ...[Read more]

On October 9th, Steve Miller, Product Manager Google Earth, gave a presentation for Net Tuesday on Google Earth Outreach - a program that enables nonprofits and NGOs to use Google Earth and other geo-spatial applications to tell their stories. Steve highlighted a number of organizations that leveraged Google Earth ...[Read more]