I was reading Steve Rubel's blog Micro Persuasion and came accross his article "The Geek Marketer". I realized his blog post totally described trajectory I'm currently on and it put into perspective some of the challenges and triumphs that come with this hybrid role. What I observe most frequently in my job ...[Read more]

The social media news release, also known as SMR, is a next-generation news release that integrates traditional and emerging forms of communications. SMRs incorporate social media features such as hyperlinks, social bookmarking, multimedia, comment and trackbacks. Social media news releases are a powerful way to generate enormous buzz and create engaging ...[Read more]

Last Friday I made TopRank's BIGLIST of SEO Blogs. Not quite sure how that came about, as I've done minimal promotion of my site, but yes, Lee Odden, a recognized expert on search and blog marketing and CEO of TopRank Online Marketing found my blog worthy of mention. I've been ...[Read more]

Photos courtesy of Brent Csutoras I really believe in the power of intention, synchronicity, and manifestation - the clearer your intention, the more synchronicitous events pop up in your life, and the greater the likelihood you will manifest your desire. A key success factor is going with the flow, ...[Read more]

Simplified for Small Business, Green Enterprise, and Nonprofits Google PageRank (PR) is a link analysis algorithm developed by Google's Larry Page and Sergey Brin in the late 1990s. Google PageRank contributes to your search engine ranking on Google search engine results pages (SERPs). Google PageRank is one benchmark for understanding the popularity ...[Read more]

I've recently discovered SearchStatus, a Firefox plugin designed for the highly specialized needs of search engine marketers developed by Quirk, an eMarketing agency located in Cape Town, London, and Johannesburg. For every site you visit using, SearchStatus lets you view its Google PageRank, Google Category, Alexa popularity ranking, Compete.com ranking, ...[Read more]

I think Jimbo Wales is brilliant, but I must confess my love-hate relationship with Wikipedia. As a blogger/ web publisher I love linking to Wikipedia, because the information is clear, concise, and easy. However, as a search marketer, I know I am contributing to Wikipedia's inexorable rise to the top. According to ...[Read more]

According to Hitwise, in December of 2006 Google handled nearly half the volume of all searches executed by U.S. Internet users. In January 2007, this proportion increased to 63.1%, with Yahoo losing the most market share. Based on JP Morgan 2007 estimates, Google revenues amounted to approximately $8.6 ...[Read more]

Social bookmarking sites allow websurfers to save, catalog, and share interesting pages they find online. Social bookmarking is a social media optimization (SMO) tactic that can can send direct traffic to your site, as well as build back links and invite secondary back links. It is hotly debated among SEOs whether ...[Read more]

Tags are labels that people use to make it easier to find blog posts, photos and videos that are related. Technorati is a blog search engine that employs tags to index content found in the blogosphere. Placing Technorati tags at the bottom of your blog posts is essential if you ...[Read more]