I am just getting through a round of SEO enhancements on 2 blogs. I am currently in the midst of testing my new plugins and trying to get them all to work. With the help of Ross Chapman, my eco-conscious WordPress and Joomla! developer, we identified several free WordPress ...[Read more]

Both Google and Yahoo offer PPC conversion tracking. While measuring impressions, clicks, CTR, cost, CPC, etc. is important, ultimately, what you really want to get down to is measuring and improving conversions. Why? If you approach PPC from the perspective of generating traffic, you are essentially throwing money into a void. ...[Read more]

Congratulations - you've set up your Google Adwords account and are ready to launch your first PPC campaigns! Somewhere very quickly down the road you are going to want to test your ad copy and perform landing page tests in order to continually identify winning creative and improve your conversion rate. ...[Read more]

According to the Search Engine Marketing Professional Organization (SEMPO). North American advertisers spent $9.4 billion on search engine marketing (SEM) in 2006, a 62 % increase over 2005. SEMPO researchers also estimate SEM spending to double by 2011, at an aggregate spending total of $18.6 billion. However, while only a tiny ...[Read more]