I think I’ve researched every WordPress SEO plugin in existence. The list I amassed was daunting. I had plugin anxiety. All In One SEO Pack or Platinum SEO? Many of them had features that overlapped. The thought of having to install all those plugins and to get them to work ...[Read more]

Recently, Britta Meyer of Eurekster, which makes an embeddable custom social search portal called a "Swicki", posed a question on LinkedIn about how one would go about defining a social media marketing roadmap, and how you would prioritize each social media channel. There is no cookie cutter approach to social ...[Read more]

This is a great video y Ian Lurie of Conversation Marketing on how to use Google Analytics to interpret data from your search engine marketing campaigns. The three most important pieces of information you will want to understand from your traffic statistics are: Keyword data: Which keywords are driving the most ...[Read more]

Google advance search operators are useful search queries that can help you determine your competitive environment and assess the level and degree of work that an SEO campaign requires. Here are the Google search operators most commonly used by SEOs: 1. site: Site:www.website.com will show you the number of pages in your ...[Read more]

What’s Code Got to Do With It? Face it, while linklove is sexy, in SEO, code ain’t no second hand emotion. SEO is a multi-faceted discipline, where keyword research, SEO copy-writing, linkbuilding, and code optimization work as a team in an attempt to address a variety of search engine ranking factors. ...[Read more]

There's a lot of resources that list all the on-page and off-page ranking factors that are important to search engine optimization. There's only one list out there that is worth paying attention to: SEOmoz's Search Ranking Factors V2. Google's ranking algorithm takes into account approximately 200+ attributes when determining the position ...[Read more]

by Lorna Li Search engine marketers, bloggers, and social media fanatics wore their favorite hats at Search Marketing Salon's "Wear Your Favorite Hat" Launch party at the chic and intimate Otis Lounge in San Francisco. Tips were swapped, secrets were traded, and product ideas were bounced around that would take ...[Read more]

It's time to wear your favorite hat, because Search Marketing Salon launches this Thursday. White hats, grey hats, and black hats are welcome - we do not discriminate. If you are obsessed about search engine rankings, gaga about the SEO benefits of social media, and have a tale or two to ...[Read more]

presented by Giovanna & Aaron Wall Tuesday night I went to one of the first SF Blogger Meetups to gather after a long hiatus and it was well worth the wait. The group practically took over Amici's pizzeria on Lombard and, with the exception of my bub.blicio.us buddy Victor Karamalis, included ...[Read more]

"Buzz marketing" is a hot buzzword I hear a lot of these days. Being an analytical type, I want to really understand what it means, before I sling it around like corned beef hash. Buzz marketing, word of mouth marketing (WOMM), guerrilla marketing and viral marketing are often used interchangeably ...[Read more]