presented by Giovanna & Aaron Wall Tuesday night I went to one of the first SF Blogger Meetups to gather after a long hiatus and it was well worth the wait. The group practically took over Amici's pizzeria on Lombard and, with the exception of my bub.blicio.us buddy Victor Karamalis, included ...[Read more]

"Buzz marketing" is a hot buzzword I hear a lot of these days. Being an analytical type, I want to really understand what it means, before I sling it around like corned beef hash. Buzz marketing, word of mouth marketing (WOMM), guerrilla marketing and viral marketing are often used interchangeably ...[Read more]

I was reading Steve Rubel's blog Micro Persuasion and came accross his article "The Geek Marketer". I realized his blog post totally described trajectory I'm currently on and it put into perspective some of the challenges and triumphs that come with this hybrid role. What I observe most frequently in my job ...[Read more]

The social media news release, also known as SMR, is a next-generation news release that integrates traditional and emerging forms of communications. SMRs incorporate social media features such as hyperlinks, social bookmarking, multimedia, comment and trackbacks. Social media news releases are a powerful way to generate enormous buzz and create engaging ...[Read more]

Last Friday I made TopRank's BIGLIST of SEO Blogs. Not quite sure how that came about, as I've done minimal promotion of my site, but yes, Lee Odden, a recognized expert on search and blog marketing and CEO of TopRank Online Marketing found my blog worthy of mention. I've been ...[Read more]

Photos courtesy of Brent Csutoras I really believe in the power of intention, synchronicity, and manifestation - the clearer your intention, the more synchronicitous events pop up in your life, and the greater the likelihood you will manifest your desire. A key success factor is going with the flow, ...[Read more]

Simplified for Small Business, Green Enterprise, and Nonprofits Google PageRank (PR) is a link analysis algorithm developed by Google's Larry Page and Sergey Brin in the late 1990s. Google PageRank contributes to your search engine ranking on Google search engine results pages (SERPs). Google PageRank is one benchmark for understanding the popularity ...[Read more]

I've recently discovered SearchStatus, a Firefox plugin designed for the highly specialized needs of search engine marketers developed by Quirk, an eMarketing agency located in Cape Town, London, and Johannesburg. For every site you visit using, SearchStatus lets you view its Google PageRank, Google Category, Alexa popularity ranking, Compete.com ranking, ...[Read more]

I think Jimbo Wales is brilliant, but I must confess my love-hate relationship with Wikipedia. As a blogger/ web publisher I love linking to Wikipedia, because the information is clear, concise, and easy. However, as a search marketer, I know I am contributing to Wikipedia's inexorable rise to the top. According to ...[Read more]

According to Hitwise, in December of 2006 Google handled nearly half the volume of all searches executed by U.S. Internet users. In January 2007, this proportion increased to 63.1%, with Yahoo losing the most market share. Based on JP Morgan 2007 estimates, Google revenues amounted to approximately $8.6 ...[Read more]