This is a great video y Ian Lurie of Conversation Marketing on how to use Google Analytics to interpret data from your search engine marketing campaigns. The three most important pieces of information you will want to understand from your traffic statistics are: Keyword data: Which keywords are driving the most ...[Read more]

by Lorna Li Search engine marketers, bloggers, and social media fanatics wore their favorite hats at Search Marketing Salon's "Wear Your Favorite Hat" Launch party at the chic and intimate Otis Lounge in San Francisco. Tips were swapped, secrets were traded, and product ideas were bounced around that would take ...[Read more]

It's time to wear your favorite hat, because Search Marketing Salon launches this Thursday. White hats, grey hats, and black hats are welcome - we do not discriminate. If you are obsessed about search engine rankings, gaga about the SEO benefits of social media, and have a tale or two to ...[Read more]

presented by Giovanna & Aaron Wall Tuesday night I went to one of the first SF Blogger Meetups to gather after a long hiatus and it was well worth the wait. The group practically took over Amici's pizzeria on Lombard and, with the exception of my bub.blicio.us buddy Victor Karamalis, included ...[Read more]

A/B tests for landing pages allow you to compare the performance of 2 entirely different pages, so you can try out different layouts, move around different sections of the page and change the overall look and feel of the page. Google's Website Optimizer makes A/B split testing for landing pages extremely ...[Read more]

According to Hitwise, in December of 2006 Google handled nearly half the volume of all searches executed by U.S. Internet users. In January 2007, this proportion increased to 63.1%, with Yahoo losing the most market share. Based on JP Morgan 2007 estimates, Google revenues amounted to approximately $8.6 ...[Read more]

Both Google and Yahoo offer PPC conversion tracking. While measuring impressions, clicks, CTR, cost, CPC, etc. is important, ultimately, what you really want to get down to is measuring and improving conversions. Why? If you approach PPC from the perspective of generating traffic, you are essentially throwing money into a void. ...[Read more]

Congratulations - you've set up your Google Adwords account and are ready to launch your first PPC campaigns! Somewhere very quickly down the road you are going to want to test your ad copy and perform landing page tests in order to continually identify winning creative and improve your conversion rate. ...[Read more]

According to the Search Engine Marketing Professional Organization (SEMPO). North American advertisers spent $9.4 billion on search engine marketing (SEM) in 2006, a 62 % increase over 2005. SEMPO researchers also estimate SEM spending to double by 2011, at an aggregate spending total of $18.6 billion. However, while only a tiny ...[Read more]