The Story of Stuff – Great Social Marketing Through Social Media
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My buddies at Free Range Studios created this fantastic viral video that was featured at Bioneers last October. While lambasted in the mainstream media, the Story of Stuff has been a fave of left-leaning environmental activists and educators. Why? Because it makes you think about where our stuff comes from and ...[Read more]

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YouTube for Nonprofits: How to Use YouTube to Save the World...And Raise Money YouTube for Nonprofits: How to Use YouTube to Save the World…And Raise Money
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Last week's Net Tuesday in San Francisco featured Maryrose Dunton, the Head of User Experience at YouTube,, who spoke about YouTube's Nonprofit Program.The YouTube Nonprofit Program, is an in-kind donation by YouTube to the nonprofit sector that's worth about $20 million. Currently available to established 501(c)(3)s, YouTube offers participating ...[Read more]

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35 mpg by 2020 - Auto Industry Workers Say It Can Be Done 35 mpg by 2020 – Auto Industry Workers Say It Can Be Done
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As environmental and student groups rally for Congress to adopt strong fuel efficiency and renewable electricity standards in 2007's New Energy Bill, the Big Three Auto Makers in America - General Motors, Ford, and Chrysler - are spending millions to convince Congress and the public that 35 mpg ...[Read more]

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Power Shift 2007 - Students Demand a Clean Energy Future Power Shift 2007 – Students Demand a Clean Energy Future
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This weekend, students were up in arms about climate change. Saturday, November 3rd, was the National Day of Climate Action, which saw hundreds of student rallies raising a ruckus on climate change legislation on campuses across the United States. To drive the message home, today, on Monday, November 5th, 3,000 ...[Read more]

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The 2007 Energy Bill's Scary Nuclear Provision - Rockers Protest On YouTube The 2007 Energy Bill’s Scary Nuclear Provision – Rockers Protest On YouTube
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At the urging of the nuclear power industry, a one-sentence provision buried deep in the Senate’s recently passed energy bill can essentially make builders of new nuclear plants eligible for tens of billions of dollars in government loan guarantees. Under current law, the government is only allowed to guarantee a volume ...[Read more]

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Why CAFE and RES Matter for 2007's New Energy Bill Why CAFE and RES Matter for 2007’s New Energy Bill
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Currently, Congress is debating, behind closed doors, the adoption of 2 provisions to the 2007 Energy Bill that can greatly impact our ability to make America more energy independent, reduce greenhouse gas emissions, reduce pollution, save consumers money, create jobs and spark economic growth. The first is the Corporate Average ...[Read more]

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Google Earth Outreach - Best Practices on Mapping Social and Environmental Issues Accross the Globe Google Earth Outreach – Best Practices on Mapping Social and Environmental Issues Accross the Globe
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On October 9th, Steve Miller, Product Manager Google Earth, gave a presentation for Net Tuesday on Google Earth Outreach - a program that enables nonprofits and NGOs to use Google Earth and other geo-spatial applications to tell their stories. Steve highlighted a number of organizations that leveraged Google Earth ...[Read more]

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A Warrior of Light Balances Solitude and Dependence A Warrior of Light Balances Solitude and Dependence
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This past weekend I was reminded of the importance of community. I think the competitive nature of our Western society has a tendency to create a sense of isolation from each other. We find ourselves stretched too thin, having to take care of everything alone, needing to be ...[Read more]

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A Warrior of Light Is Reliable A Warrior of Light Is Reliable
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I really enjoy Paulo Coelho's Manual of the Warrior of Light. It's one of those books I can open randomly to any page, and what I find is exactly what I need to reflect upon at that moment. Sometimes I wonder if my crusading to save the world, the rainforest, indigenous ...[Read more]

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Make Me Sustainable, Please! Make Me Sustainable, Please!
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I have to admit, as much as I preach about the environment, I harbor an awful, nagging sensation deep down inside that I am not as sustainable as I'd like to be. I routinely leave my home in a mad morning rush for work, forgetting to shut off the ceiling fan. ...[Read more]

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