The Story of Stuff – Great Social Marketing Through Social Media
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My buddies at Free Range Studios created this fantastic viral video that was featured at Bioneers last October. While lambasted in the mainstream media, the Story of Stuff has been a fave of left-leaning environmental activists and educators. Why? Because it makes you think about where our stuff comes from and ...[Read more]

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Saving The Orangutans Of Borneo Saving The Orangutans Of Borneo
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Borneo, located in Southeast Asia, is the world's third largest island. Borneo is also divided into three different nations, Indonesia, Malaysia and Brunei. The island of Borneo is rich in biodiversity; Borneo's rainforests are the home to world's largest flower, the world's largest carnivorous plants, the world's largest orchid, and ...[Read more]

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Saving the Jaguars of Belize Saving the Jaguars of Belize
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Image Source: Prospero973 When one thinks of Belize, images of coral reefs, white sand beaches, and lush green jungles teeming with wildlife come to mind. Unfortunately, Belize’s tropical rainforests are under siege, as logging companies from China, Indonesia and Japan continue to clear cut vast swaths of forested land in order ...[Read more]

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YouTube for Nonprofits: How to Use YouTube to Save the World...And Raise Money YouTube for Nonprofits: How to Use YouTube to Save the World…And Raise Money
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Last week's Net Tuesday in San Francisco featured Maryrose Dunton, the Head of User Experience at YouTube,, who spoke about YouTube's Nonprofit Program.The YouTube Nonprofit Program, is an in-kind donation by YouTube to the nonprofit sector that's worth about $20 million. Currently available to established 501(c)(3)s, YouTube offers participating ...[Read more]

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Google Earth Outreach - Best Practices on Mapping Social and Environmental Issues Accross the Globe Google Earth Outreach – Best Practices on Mapping Social and Environmental Issues Accross the Globe
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On October 9th, Steve Miller, Product Manager Google Earth, gave a presentation for Net Tuesday on Google Earth Outreach - a program that enables nonprofits and NGOs to use Google Earth and other geo-spatial applications to tell their stories. Steve highlighted a number of organizations that leveraged Google Earth ...[Read more]

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Understanding Google PageRank Understanding Google PageRank
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Simplified for Small Business, Green Enterprise, and Nonprofits Google PageRank (PR) is a link analysis algorithm developed by Google's Larry Page and Sergey Brin in the late 1990s. Google PageRank contributes to your search engine ranking on Google search engine results pages (SERPs). Google PageRank is one benchmark for understanding the popularity ...[Read more]

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PPC Primer for Small, Sustainable Business
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According to the Search Engine Marketing Professional Organization (SEMPO). North American advertisers spent $9.4 billion on search engine marketing (SEM) in 2006, a 62 % increase over 2005. SEMPO researchers also estimate SEM spending to double by 2011, at an aggregate spending total of $18.6 billion. However, while only a tiny ...[Read more]

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3 Limiting Activist Habits to Avoid
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I've been learning a lot about professional and personal relationships these days, and continually trying to reassess my approach to others. A relationship is much like a dance between 2 individuals, which involves grace, balance and counterbalance, exploring boundaries, occassionally stepping on toes, trying to guess the other person's next ...[Read more]

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