Recently, Britta Meyer of Eurekster, which makes an embeddable custom social search portal called a "Swicki", posed a question on LinkedIn about how one would go about defining a social media marketing roadmap, and how you would prioritize each social media channel. There is no cookie cutter approach to social ...[Read more]

Last week's Net Tuesday in San Francisco featured Maryrose Dunton, the Head of User Experience at YouTube,, who spoke about YouTube's Nonprofit Program.The YouTube Nonprofit Program, is an in-kind donation by YouTube to the nonprofit sector that's worth about $20 million. Currently available to established 501(c)(3)s, YouTube offers participating ...[Read more]

by Lorna Li Search engine marketers, bloggers, and social media fanatics wore their favorite hats at Search Marketing Salon's "Wear Your Favorite Hat" Launch party at the chic and intimate Otis Lounge in San Francisco. Tips were swapped, secrets were traded, and product ideas were bounced around that would take ...[Read more]

It's time to wear your favorite hat, because Search Marketing Salon launches this Thursday. White hats, grey hats, and black hats are welcome - we do not discriminate. If you are obsessed about search engine rankings, gaga about the SEO benefits of social media, and have a tale or two to ...[Read more]

presented by Giovanna & Aaron Wall Tuesday night I went to one of the first SF Blogger Meetups to gather after a long hiatus and it was well worth the wait. The group practically took over Amici's pizzeria on Lombard and, with the exception of my bub.blicio.us buddy Victor Karamalis, included ...[Read more]

These days mention "buzz marketing" and most people think of your marketing message proliferating through the Web and beyond through the word of mouth and viral mechanisms of the social web. As I mentioned in an earlier post, social media buzz marketing can generate great free hype, exponentially expand your ...[Read more]

At the urging of the nuclear power industry, a one-sentence provision buried deep in the Senate’s recently passed energy bill can essentially make builders of new nuclear plants eligible for tens of billions of dollars in government loan guarantees. Under current law, the government is only allowed to guarantee a volume ...[Read more]

"Buzz marketing" is a hot buzzword I hear a lot of these days. Being an analytical type, I want to really understand what it means, before I sling it around like corned beef hash. Buzz marketing, word of mouth marketing (WOMM), guerrilla marketing and viral marketing are often used interchangeably ...[Read more]