Claiming your blog on Technorati establishes that you are the author or co-author of the blog, which allows you to use other Technorati services that can help increase its visibility. Claiming your blog is fast, easy, and can send more traffic to your site. Why claim your blog on Technorati? Claiming ...[Read more]

I was reading Steve Rubel's blog Micro Persuasion and came accross his article "The Geek Marketer". I realized his blog post totally described trajectory I'm currently on and it put into perspective some of the challenges and triumphs that come with this hybrid role. What I observe most frequently in my job ...[Read more]

The social media news release, also known as SMR, is a next-generation news release that integrates traditional and emerging forms of communications. SMRs incorporate social media features such as hyperlinks, social bookmarking, multimedia, comment and trackbacks. Social media news releases are a powerful way to generate enormous buzz and create engaging ...[Read more]

TreeHugger moves one step closer to its mission of greening the mainstream. Last week, Treehugger, the stylish, Webby Award-winning eco-blog, was acquired by Discovery for, rumors say, approximately $10M. Discovery Communications, owners of the Discovery Channel, boasts a large network of online and television properties. Its acquisition of TreeHugger allows ...[Read more]

I think Jimbo Wales is brilliant, but I must confess my love-hate relationship with Wikipedia. As a blogger/ web publisher I love linking to Wikipedia, because the information is clear, concise, and easy. However, as a search marketer, I know I am contributing to Wikipedia's inexorable rise to the top. According to ...[Read more]

I have to admit, as much as I preach about the environment, I harbor an awful, nagging sensation deep down inside that I am not as sustainable as I'd like to be. I routinely leave my home in a mad morning rush for work, forgetting to shut off the ceiling fan. ...[Read more]

StumbleUpon is a social application that allows you to discover Web sites, people, videos, online communities, product information and more in a manner very much like channel-surfing, but for the Web. How does StumbleUpon Work? StumbleUpon recommends sites based on your personal preferences and the recommendations of friends and other websurfers like ...[Read more]

Social media optimizers have long touted StumbleUpon's usefulness in driving new direct traffic to your site. A number of social media optimization experiments have demonstrated StumbleUpon's ability to generate a significantly larger amount of traffic than other social media sites. Last June, Social Media Optimization performed an experiment to see What ...[Read more]

Two weeks ago I went to StumbleUpon's summer party at 111 Minna Gallery, San Francisco's Soma district, conveniently located downstairs from their office and a fortunate 3 blocks from my house. Complimentary beer, wine, and champagne flowed all night long, and San Francisco's tech crowd was happy. Photo courtesy of Scott ...[Read more]

Social bookmarking sites allow websurfers to save, catalog, and share interesting pages they find online. Social bookmarking is a social media optimization (SMO) tactic that can can send direct traffic to your site, as well as build back links and invite secondary back links. It is hotly debated among SEOs whether ...[Read more]