The Story of Stuff – Great Social Marketing Through Social Media
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My buddies at Free Range Studios created this fantastic viral video that was featured at Bioneers last October. While lambasted in the mainstream media, the Story of Stuff has been a fave of left-leaning environmental activists and educators. Why? Because it makes you think about where our stuff comes from and ...[Read more]

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Saving The Orangutans Of Borneo Saving The Orangutans Of Borneo
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Borneo, located in Southeast Asia, is the world's third largest island. Borneo is also divided into three different nations, Indonesia, Malaysia and Brunei. The island of Borneo is rich in biodiversity; Borneo's rainforests are the home to world's largest flower, the world's largest carnivorous plants, the world's largest orchid, and ...[Read more]

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What Is Sustainable Rainforest Management? What Is Sustainable Rainforest Management?
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Sustainable rainforest management is based on the principles of sustainable forestry, a practice where trees are harvested in a manner that minimizes damage to the surrounding ecosystem. Trees are selectively cut, rather than clearcut, and often felled close to the end of their natural life cycle.  Sustainable rainforest management seeks to ...[Read more]

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Powerful Images of the Amazon Rainforest by Photographer Daniel Beltrá Powerful Images of the Amazon Rainforest by Photographer Daniel Beltrá
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Award winning photographer Daniel Beltrá takes powerful new images of the Amazon rainforest.  Here you can see that some of the first images taken on The Prince's Rainforest Project and Sony assignment show the rainforests' glory and destruction. Daniel Beltrá, this year's winner of The Prince's Rainforests Project (PRP) Award at ...[Read more]

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Saving the Jaguars of Belize Saving the Jaguars of Belize
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Image Source: Prospero973 When one thinks of Belize, images of coral reefs, white sand beaches, and lush green jungles teeming with wildlife come to mind. Unfortunately, Belize’s tropical rainforests are under siege, as logging companies from China, Indonesia and Japan continue to clear cut vast swaths of forested land in order ...[Read more]

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Peruvian Police Cover Up Deaths of Indigenous Protestors
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Bagua, Peru (June 8, 2009) – In the aftermath of Friday's bloody raid on a peaceful indigenous road blockade near Bagua in the Peruvian Amazon, numerous eyewitnesses are reporting that the Special Forces of the Peruvian Police have been disposing of the bodies of indigenous protesters who were killed. "Today I ...[Read more]

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Starbucks Green Idea - Consumers Vote to Make Starbucks More Environmentally-Friendly Starbucks Green Idea – Consumers Vote to Make Starbucks More Environmentally-Friendly
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Starbucks Ideas has been live for about 2 weeks and already customers have had plenty to say about what they expect from the world's largest chain of coffee shops. The move to launch a website that allows anyone to post ideas about how Starbucks can improve its service offering is part ...[Read more]

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I'm Back! I’m Back!
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I haven't blogged for a long, long while,'coz life got real hectic for me at the start of the year. For one, I changed jobs. I have been hired by Salesforce.com to help them with search optimization of their content, social media marketing, building social networks, and ...[Read more]

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We Won't Be Doing Much Business On A Dead Planet We Won’t Be Doing Much Business On A Dead Planet
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by Christophe Poizat This article was submitted to me by Christophe Poizat, the founder of the International Network of Social Entrepreneurs, who, using the social web and guerrilla marketing tactics, has single-handedly created the word's largest Web 2.0 network of social entrepreneurs. We Won't Be Doing Much Business On A Dead Planet It ...[Read more]

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Do Tech Companies Care About Global Warming? Do Tech Companies Care About Global Warming?
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In California we do. As geeks and new tech enthusiasts, we depend on computer infrastructure and use a lot of greenhouse gas-emitting electricity to grok our world. Deep down inside, we hope the same breakthroughs in science, technology and innovation that make us Twitter with excitement can also help us restore ...[Read more]

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