Green Marketing 2.0| SEO SEM Social Media Consulting - Lorna Li» Video

The State of the Internet

lorna li — Sat, 15 May 2010 22:50:18 +0000

Fantastic video that communicates the explosive grown of the social web.

1.73 Billion Internet users wordwide (2009)
90 Trillion Emails sent in 2009
247 Billion emails sent daily
200 Billion of which are spam emails
234 Million websites
27.3 Million tweets a day
260 Billion Facebook page views a month
1 Billion YouTube videos served a day
126 Million blogs

Jess3 does an amazing job of presenting raw data in an intelligent, engaging way.

Social Media Revenge by Viral Video – United Airlines Breaks Guitars

lorna li — Fri, 31 Jul 2009 04:16:14 +0000

Face it, we’ve all been there. You’re a paying customer, you have a legitimate problem that the big, faceless corporation refuses to address. The hours being put on hold, the paperwork, red tape, and maddening bureaucracy, the endless navigation of phone systems, and repeating your story over and over again, only to be told in the end – “Fuck you.” By your airline company, your insurance company, your credit company. What the hell happened to the good old days when the “customer was king”?

Then, the best online reputation attack ever, by singer / songwriter Dave Carroll. After 8 months of stonewalling and passing the buck, United Airlines refusal to pay for the $1200 worth of damages to Dave’s guitar created a worse PR nightmare.

While I can’t say I’m a huge fan of his country style music, Dave Carroll’s YouTube response to United Airlines breaking his guitar is a brilliant example of ordinary people using the power of social media to take back their power in the face of big corporations.

One smashed guitar, one YouTube video; 12 months and 4,467,537 views later, United Airlines is finally listening.

Creating a Blog on WordPress.com – Video Tutorial

lorna li — Fri, 17 Apr 2009 06:03:57 +0000

So I’m in the process of teaching someone how to create her first blog on WordPress.com. This is an eye-opening exercise in working with someone who is not computer literate or Web-savvy. Granted she is a Native American elder, healer, and ceremonial leader. Hey, we all have our gifts, and can’t all be technogeeks!

In trying to find a straightforward way on helping her navigate the WordPress.com UI and figure out how to publish content to the web, I GoogledÂ “WordPress.com video tutorials” and stumbled upon my friend Chris Abraham’s awesome video. This video takes you through the end-to-end process of signing up for a WordPress blog and publishing a post.

Chris Abraham taught me a lot about social media marketing.Â If you want to be a social media expert, I recommend following Chris Abraham on Twitter.

SEO Analytics With Google Analytics

lorna li — Fri, 01 Aug 2008 00:21:56 +0000

This is a great video y Ian Lurie of Conversation Marketing on how to use Google Analytics to interpret data from your search engine marketing campaigns. The three most important pieces of information you will want to understand from your traffic statistics are:

Keyword data: Which keywords are driving the most traffic to your site?
Keyword value: Which keywords account for the most engagement in your site? Which keywords drive the most conversions?
Page context: Which pages receive the most search traffic? What keywords are associated with those pages?

Online Videos by Veoh.com
[tags]seo, search engine optimization, search engine marketing, keywords, sem, analytics, google analytics, seo analytics, search marketing analytics, lorna li[/tags]

Hitler Goes to Burning Man

lorna li — Wed, 21 May 2008 18:12:55 +0000

This video seriously cracked my shit up!

[tags]hitler, burning man, bman[/tags]

Flock Eco-Edition – Social Web Browser Goes Green for Earth Day 2008

lorna li — Wed, 23 Apr 2008 02:27:57 +0000

Lately I’ve taken to using Flock, the Social Web Browser, because it consolidates and simplifies my social web lifestyle. Today, Flock just got better.

For Earth Day 2008, Flock launched the Eco-Edition of the Flock browser that delivers the latest environmental and sustainable living content to eco-minded social media and web users. The Eco-Edition comes prepopulated with the best news, photos, videos, and feeds from leading eco-content partners on the Web,delivering fresh content from Grist, GroovyGreen, Treehugger, PlanetGreen, Sprig, Current and other top eco brands daily. Furthermore, Flock will donate 10% of the proceeds of the Eco-Edition browser at the end of 2008, and as a recognition of the power of community to create change, will allow users of the Eco-Edition to select the recipient of this donation.

The Flock Eco-Edition Browser, is available as a free software download for Mac, PC and Linux at www.flock.com/eco.

Why Use Flock?

If you are a social media news hound, blogger, Twitterer, are active on multiple social networks, and depend heavily social bookmarking to manage your favorite links, Flock will help you consolidate all your social web activities into a single dashboard.

You can see updates from friend on Facebook, Flickr, and Twitter in the Flock people sidebar
You can simultaneously favorite your urls to the Flock browser and to del.icio.us.
You can post to multiple blogs from the same interface
It does Technorati tags for you
You can drag and drop Flickr images & YouTube videos into your blog
Manage your favorite news feeds

[tags]flock eco-edition, flock social web browser, social media, web 2.0, blogging, microblogging, social bookmarking, lorna li[/tags]

Blogged with the Flock Browser

YouTube for Nonprofits: How to Use YouTube to Save the World…And Raise Money

lorna li — Sun, 13 Apr 2008 22:41:35 +0000

Last week’s Net Tuesday in San Francisco featured Maryrose Dunton, the Head of User Experience at YouTube,, who spoke about YouTube’s Nonprofit Program.The YouTube Nonprofit Program, is an in-kind donation by YouTube to the nonprofit sector that’s worth about $20 million. Currently available to established 501(c)(3)s, YouTube offers participating nonprofits:

A premium branded channel – some environmental nonprofits that have done a good job with this include Friends of the Earth and Defenders of Wildlife. The ability to upload videos of any length. Currently the limit on video length is 10 minutes.

Rotation into the “Promoted Videos” section on YouTube’s homepage.
Listing in the Nonprofit Channels and Nonprofit Video areas
The ability to collect donations using Google Checkout (with no processing fee).
The option to participate in the user partner program, which allows you to show partner ads on video – and share the ad revenue. However, there is currently no way to filter ads, which may not work for some organizations.

YouTube has 30 million visitors daily and over 100 million videos are viewed each day. By connecting nonprofits to the world’s largest online video community, the YouTube Nonprofit program will allow these organizations tap into a significant pool of potential small donors. While large nonprofits are able to receive 10-15% of donations from online fundraising, smaller organizations have the most difficulty establishing a web presence. By offering a dedicated channel on YouTube, YouTube’s Nonprofit Program hopes to empower smaller organizations to significantly expand their reach. Now its just the matter of these, often, short-staffed nonprofits finding the manpower to manage their YouTube presence.

YouTube Best Practices for Nonprofits

Maryrose recommended these tips to help nonprofits engage successfully with the YouTube community:

1. Keep it fresh, keep it short. Best not longer than 10 minutes

2. Be genuine, no public service announcements (PSAs)

3. Engage and interact with the community – have a dialogue, allow people to post video comments, be sure to respond to comments
4. Create a call to action

5. Invest in your channel – update content, make sure links and videos work

7. Do not fear comments, ratings, related videos – while you can moderate user engagement, do not disable the commenting or rating features as this tends to upset the community

New Plans for Nonprofits on YouTube

New developments coming down the pipeline include:

1. Extending the program to include international nonprofits.

2. Incorporating more calls to action that are important to nonprofits, petitions, signup forms.

3. Improving nonprofit discovery on YouTube’s website.

[tags]maryrose dunton, net tuesday, net2, youtube nonprofit program, youtube nonprofit channel, lorna li[/tags]

Here Comes Another Bubble

lorna li — Mon, 10 Dec 2007 22:40:20 +0000

Back in April, in my post Top 5 Reasons You Know You’re In a Tech Bubble I pondered the bub.blicio.us state of the Web 2.0 economy, and we were perhaps, ignoring the omens of technology bubble about to burst.

Reason #6

You see a Silicon Valley music video on YouTube about the Web 2.0 Bubble – and your friends are in it.

[tags]here comes another bubble, the richter scales, web 2.0, web 2.0 bubble, tech bubble[/tags]

35 mpg by 2020 – Auto Industry Workers Say It Can Be Done

lorna li — Sat, 10 Nov 2007 09:13:59 +0000

As environmental and student groups rally for Congress to adopt strong fuel efficiency and renewable electricity standards in 2007’s New Energy Bill, the Big Three Auto Makers in America – General Motors, Ford, and Chrysler – are spending millions to convince Congress and the public that 35 mpg by 2020 is simply not achievable.

Auto industry workers say, “Bollocks!”

A large group of auto workers and dealers have broken from the industry in order to support the 35 mpg by 2020 fuel efficiency standard. As members of the American auto industry who have designed, built and sold automobiles in this country for decades, they state that 35 mpg can be achieved, will create jobs, and can help the U.S. end its foreign oil addiction.

Spearheading the movement are Adam Lee, president of Lee Auto Malls in Maine, Gary Muenzhuber, representing Autoworkers of Minnesota, Inc, Chicago-based Chuck Frank, owner of one of the nationâ€™s largest Chevy dealerships and Kentucky-based Karen Bowen, a former Ford executive.

Adam Lee, third generation autodealer, makes this personal plea to the public to tell Congress that 35 mpg by 2020 is necessary for the survival of the auto industry.

â€œMy family has been selling American made cars since 1936. My livelihood and the livelihood of over 350 employees who work for us depend upon the success of the automobile industry. Today that strength is severely compromised by the lack of fuel-efficient cars and trucks customers want to buy. â€¦

Without a 35 mile-per-gallon mandate, Iâ€™m afraid, global warming and our dependence on foreign oil will continue to get much worse in the long run. And, in the short run, Iâ€™m afraid Iâ€™ll be stuck with a lot full of cars that no one wants to buy or even worse: This country will no longer have an American auto industry.”

Known as the Corporate Average Fuel Economy (CAFE) Standard, the legislative move to raise mileage for cars and light trucks to an average of 35 mpg by 2020 was, in fact, passed by the U.S. Senate in June. This is the first Congressional increase in fuel efficiency in 30 years, and yet the auto industry is pushing a counter-proposal of 32 mpg by 2022.What’s the Difference Between 35 mpg by 2020 Vs. 32 mpg by 2022?A lot.

In their report titled Energy Bill Must Guarantee Real Oil Savings, the Union of Concerned Scientists calculated the difference between the 35 mpg by 2020 and 32 mpg by 2022. Here is what they found:

Barrels of Oil Saved Per Day:
- 500,000 Auto Lobby Proposal
- 1.2 Million Senate CAFE Compromise

Consumer Savings at the Pump:
- $11 Billion Auto Lobby Proposal
- $25 Billion Senate CAFE Compromise

Emissions Reductions
- 85mmt CO2 Auto Lobby Proposal
- 206 mmt CO2 Senate CAFE Compromise

As environmental organizations and student groups are lobbying for stronger legislation to deal with climate change and global warming, auto industry workers are lobbying for their livelihoods.

The math is simple.

As gas prices continue to rise, unless American auto manufacturers produce more efficient cars, they will continue to lose market share to international auto manufacturers. This will mean lots of downsizing down the road.

Rather than choose to innovate now, which will benefit both American consumers and the U.S. auto industry as a whole, the Auto Lobby would rather spend $ millions in a PR campaign that could sway the public and take this country a step backwards, all in a bid for maximum short-term profits.

As Adam Lee states, if fuel efficiency is not a long-term priority, in the short run, we may not have an auto industry.

[tags]2007 energy bill, new energy bill, 35 mpg by 2020, 35mpgby2020, 32 mpg by 2022, Corporate Average Fuel Economy Standard, CAFE standard, auto lobby, fuel efficiency, adam lee, lorna li[/tags]

The 2007 Energy Bill’s Scary Nuclear Provision – Rockers Protest On YouTube

lorna li — Tue, 30 Oct 2007 07:57:14 +0000

At the urging of the nuclear power industry, a one-sentence provision buried deep in the Senateâ€™s recently passed energy bill can essentially make builders of new nuclear plants eligible for tens of billions of dollars in government loan guarantees.

Under current law, the government is only allowed to guarantee a volume of loans authorized each year by Congress, which amounted to $4 billion in loan guarantees for clean energy projects in 2007. This new provision is a huge change that could significantly expand the nuclear industry (considered to be a clean energy industry), which already plans to build 28 new reactors at a cost of approximately $4-5 billion each.

Opponents of the provision say that the loan guarantees that could serve as a “virtual blank check from taxpayers” to help build more nuclear plants. A nuclear power provision of this magnitude mars an otherwise attractive bill that supports renewable energy and improved fuel efficiency. Should Congress even adopt the 35 mpg Corporate Average Fuel Economy standard and 15% Renewable Energy Standard, the nuclear provision would obliterate any environmental gains made by CAFE and RES.

Bonnie Raitt, Jackson Browne and Graham Nash have launched a nuke-free petition drive and YouTube music video urging Congress not to approve federal loan guarantees for new nuclear power plants. Nearly thirty years ago, these three musicians were prominent in the anti-nuke movement, helping organize the “No Nukes” concerts at Madison Square Garden that stirred public opposition to nuclear power.So far, numerous environmental groups and dozens of artists, such as R.E.M., Ben Harper, Maroon 5, Pearl Jam, Patti Smith and Wynton Marsalis, have rallied alongside the trio. The rockers say they have collected more than 120,000 signatures to present to Congress.

Nuclear Power is Not A Solution for Global Warming

After decades of opposition from environmental groups and other organizations, the nuclear industry is enjoying growing political support as society has grown increasingly concerned about global warming and foreign oil dependence. Nuclear power is being touted as a viable energy alternative to greenhouse gas emitting fossil fuels. Under legislation enacted in 2005, nuclear power qualifies as a “clean technology” because it does not emit carbon gases that contribute to global warming.However, nuclear power is far from clean.

According to Michele Boyd, legislative director of the consumer advocacy group Public Citizen:

â€œNone of these so-called â€˜advancedâ€™ nuclear reactors deal with the fundamental flaws of nuclear power, such as dangerous radioactive waste, vulnerabilities to air attack and excessive cost,â€ said Ms. Boyd, whose staff began investigating the provision shortly after the Senate passed the bill last month.

Support a Strong, Clean, Nuke-Free Energy Bill

Nuclear power generates a lot of bang for the buck now, but its byproduct, radioactive waste, creates huge environmental risks that future generations will be forced to face.

Here’s what you can do to let Congress know you favor an energy bill that truly supports environmental sustainability.

Lobby Congress by signing the 2007 Energy Bill Petition for Strong Fuel Efficiency and Renewable Energy
Sign the Nuke Free Energy Bill Petition

[tags] new energy bill, 2007 energy bill, nuclear provision, nuclear subsidy, nuclear loan gaurantee, CAFE, corporate average fuel economy, renewable electricity standard, renewable energy, Bonnie Raitt, Jackson Browne, Graham Nash, YouTube[/tags]