by Christophe Poizat This article was submitted to me by Christophe Poizat, the founder of the International Network of Social Entrepreneurs, who, using the social web and guerrilla marketing tactics, has single-handedly created the word's largest Web 2.0 network of social entrepreneurs. We Won't Be Doing Much Business On A Dead Planet It ...[Read more]

Back in April, in my post Top 5 Reasons You Know You're In a Tech Bubble I pondered the bub.blicio.us state of the Web 2.0 economy, and we were perhaps, ignoring the omens of technology bubble about to burst. Reason #6 You see a Silicon Valley music video on YouTube about the ...[Read more]

In California we do. As geeks and new tech enthusiasts, we depend on computer infrastructure and use a lot of greenhouse gas-emitting electricity to grok our world. Deep down inside, we hope the same breakthroughs in science, technology and innovation that make us Twitter with excitement can also help us restore ...[Read more]

At the urging of the nuclear power industry, a one-sentence provision buried deep in the Senate’s recently passed energy bill can essentially make builders of new nuclear plants eligible for tens of billions of dollars in government loan guarantees. Under current law, the government is only allowed to guarantee a volume ...[Read more]

"Buzz marketing" is a hot buzzword I hear a lot of these days. Being an analytical type, I want to really understand what it means, before I sling it around like corned beef hash. Buzz marketing, word of mouth marketing (WOMM), guerrilla marketing and viral marketing are often used interchangeably ...[Read more]

I've been thinking a lot about friendship lately. My tech event buddy and bub.blicio.us photographer Brian Caldwell recently posted a question on LinkedIn Answers “How do you define "friend" these days?” Now Brian is a highly intelligent uber-geek, LinkedIn 500+ power user and tech event social butterfly. His blog sports ...[Read more]

I was reading Steve Rubel's blog Micro Persuasion and came accross his article "The Geek Marketer". I realized his blog post totally described trajectory I'm currently on and it put into perspective some of the challenges and triumphs that come with this hybrid role. What I observe most frequently in my job ...[Read more]

The social media news release, also known as SMR, is a next-generation news release that integrates traditional and emerging forms of communications. SMRs incorporate social media features such as hyperlinks, social bookmarking, multimedia, comment and trackbacks. Social media news releases are a powerful way to generate enormous buzz and create engaging ...[Read more]

TreeHugger moves one step closer to its mission of greening the mainstream. Last week, Treehugger, the stylish, Webby Award-winning eco-blog, was acquired by Discovery for, rumors say, approximately $10M. Discovery Communications, owners of the Discovery Channel, boasts a large network of online and television properties. Its acquisition of TreeHugger allows ...[Read more]

I think Jimbo Wales is brilliant, but I must confess my love-hate relationship with Wikipedia. As a blogger/ web publisher I love linking to Wikipedia, because the information is clear, concise, and easy. However, as a search marketer, I know I am contributing to Wikipedia's inexorable rise to the top. According to ...[Read more]