Chinese consumers and green consumption: what, why and how.

I have come across a lot of market research studies that provide insights into the Chinese consumer market lately, including this study published by Roland Berger consultants in June (you can download it here ). Today everybody is indeed trying to understand how domestic consumption is unfolding in China as consumer demand in the West is shrinking and exports in China are suffering due to the world economic crisis

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Chinese consumers and green consumption: what, why and how.

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