Cost-cutting, Brand Identity Top Green Motivators for Retailers
Retailers rate cost reductions and brand identity to consumers as the top motivations for adopting more environmentally sound practices, according to a recent survey from the Retail Industry Leaders Association. Among what are called “winners” when it comes to the environment, about 59 percent of retailers cite cost reductions and brand identity as their motivators, followed
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Cost-cutting, Brand Identity Top Green Motivators for Retailers
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About Lorna Li
I specialize in search engine marketing - paid search, search engine optimization (SEO) and Web 2.0 marketing - that is using the social web to create community, generate buzz, and maximize web presence around ideas, products and services. I am an expert in social SEO - the art of leveraging the social web to increase your web rankings. I can help you with buzz marketing and online reputation management. And I know a great deal about blogging.
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