Educating the consumer on green marketing choices

On many occasions attempts by companies to adopt green marketing techniques and tools only result in claims of green washing. As marketers how can we prevent ourselves from such claims and help consum…

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Educating the consumer on green marketing choices

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About Lorna Li

I specialize in search engine marketing - paid search, search engine optimization (SEO) and Web 2.0 marketing - that is using the social web to create community, generate buzz, and maximize web presence around ideas, products and services. I am an expert in social SEO - the art of leveraging the social web to increase your web rankings. I can help you with buzz marketing and online reputation management. And I know a great deal about blogging.

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