Walmart’s Sustainable Product Index
The world of FMCG manufacturing and marketing may never be the same again. As highlighted in our previous post Walmart Creates Green-Tag Program , the world’s largest retailer has announced plans to develop a worldwide Sustainable Product Index. The index will establish a single source of data for evaluating the sustainability of products.
The rest is here:
Walmart’s Sustainable Product Index
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About Lorna Li
I specialize in search engine marketing - paid search, search engine optimization (SEO) and Web 2.0 marketing - that is using the social web to create community, generate buzz, and maximize web presence around ideas, products and services. I am an expert in social SEO - the art of leveraging the social web to increase your web rankings. I can help you with buzz marketing and online reputation management. And I know a great deal about blogging.
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