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	<title>Comments on: 6 Steps for Creating a Social Media Marketing Roadmap &#038; Plan</title>
	<link>http://lornali.com/online-reputation-management/6-steps-for-creating-a-social-media-marketing-roadmap-plan</link>
	<description>Search Marketing &#038; Web 2.0 Strategies for Green &#038; Social Activism</description>
	<pubDate>Thu, 04 Dec 2008 22:05:22 +0000</pubDate>
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		<title>By: Flüge</title>
		<link>http://lornali.com/online-reputation-management/6-steps-for-creating-a-social-media-marketing-roadmap-plan#comment-1286</link>
		<author>Flüge</author>
		<pubDate>Wed, 29 Oct 2008 14:06:18 +0000</pubDate>
		<guid>http://lornali.com/online-reputation-management/6-steps-for-creating-a-social-media-marketing-roadmap-plan#comment-1286</guid>
		<description>Great article. I think you picked up O'Reilly's thoughts on the Web2.0 and his intentions very well. It just has to give a lot and their is still much to discover. The web is our´s and everyone should participate!</description>
		<content:encoded><![CDATA[<p>Great article. I think you picked up O&#8217;Reilly&#8217;s thoughts on the Web2.0 and his intentions very well. It just has to give a lot and their is still much to discover. The web is our´s and everyone should participate!</p>
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		<title>By: Kelsey Bratcher</title>
		<link>http://lornali.com/online-reputation-management/6-steps-for-creating-a-social-media-marketing-roadmap-plan#comment-1278</link>
		<author>Kelsey Bratcher</author>
		<pubDate>Mon, 20 Oct 2008 00:23:04 +0000</pubDate>
		<guid>http://lornali.com/online-reputation-management/6-steps-for-creating-a-social-media-marketing-roadmap-plan#comment-1278</guid>
		<description>"Finally, trust is a huge factor in social engagement. Understand that social media marketing is most effective when users in the community know you."

The more time I spend getting involved in the online community the more I find people responding. When you have enough of a presence it is very easy to generate positive things.</description>
		<content:encoded><![CDATA[<p>&#8220;Finally, trust is a huge factor in social engagement. Understand that social media marketing is most effective when users in the community know you.&#8221;</p>
<p>The more time I spend getting involved in the online community the more I find people responding. When you have enough of a presence it is very easy to generate positive things.</p>
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		<title>By: Elaine</title>
		<link>http://lornali.com/online-reputation-management/6-steps-for-creating-a-social-media-marketing-roadmap-plan#comment-1273</link>
		<author>Elaine</author>
		<pubDate>Sun, 12 Oct 2008 14:54:49 +0000</pubDate>
		<guid>http://lornali.com/online-reputation-management/6-steps-for-creating-a-social-media-marketing-roadmap-plan#comment-1273</guid>
		<description>You are really right about the conversion part. Social media's traffic doesn't or is hard to convert. I used to do heavy marketing with forums, blogs and social bookmarking. I get 1 sales out of 10,000 visitors. That's a poor result. 

However, the benefit I gained was many people get to know me and follow my blog by subscribing! ROI is low but it goes viral easily.</description>
		<content:encoded><![CDATA[<p>You are really right about the conversion part. Social media&#8217;s traffic doesn&#8217;t or is hard to convert. I used to do heavy marketing with forums, blogs and social bookmarking. I get 1 sales out of 10,000 visitors. That&#8217;s a poor result. </p>
<p>However, the benefit I gained was many people get to know me and follow my blog by subscribing! ROI is low but it goes viral easily.</p>
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		<title>By: Barry Wise NJ SEO</title>
		<link>http://lornali.com/online-reputation-management/6-steps-for-creating-a-social-media-marketing-roadmap-plan#comment-1260</link>
		<author>Barry Wise NJ SEO</author>
		<pubDate>Tue, 16 Sep 2008 00:05:17 +0000</pubDate>
		<guid>http://lornali.com/online-reputation-management/6-steps-for-creating-a-social-media-marketing-roadmap-plan#comment-1260</guid>
		<description>Don't forget how useful Social Marketing sites are for Radical Transparency.  It's where intelligently marketed companies are headed these days.</description>
		<content:encoded><![CDATA[<p>Don&#8217;t forget how useful Social Marketing sites are for Radical Transparency.  It&#8217;s where intelligently marketed companies are headed these days.</p>
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		<title>By: 7 Social Media Visual Representations &#171; Emerson Direct Marketing Observations</title>
		<link>http://lornali.com/online-reputation-management/6-steps-for-creating-a-social-media-marketing-roadmap-plan#comment-1239</link>
		<author>7 Social Media Visual Representations &#171; Emerson Direct Marketing Observations</author>
		<pubDate>Tue, 12 Aug 2008 15:35:00 +0000</pubDate>
		<guid>http://lornali.com/online-reputation-management/6-steps-for-creating-a-social-media-marketing-roadmap-plan#comment-1239</guid>
		<description>[...] of the social media space. The first graphic I want you to see comes from Lorna Li&#8217;s post on 6 Steps for Creating a Social Media Marketing Roadmap &#38; Plan It&#8217;s interesting to note that her bubbles do not connect. They merely float around each [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] of the social media space. The first graphic I want you to see comes from Lorna Li&#8217;s post on 6 Steps for Creating a Social Media Marketing Roadmap &amp; Plan It&#8217;s interesting to note that her bubbles do not connect. They merely float around each [&#8230;]</p>
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		<title>By: 1st Step is Social Media Strategy &#171; notepad &#124;&#124;&#124;</title>
		<link>http://lornali.com/online-reputation-management/6-steps-for-creating-a-social-media-marketing-roadmap-plan#comment-1238</link>
		<author>1st Step is Social Media Strategy &#171; notepad &#124;&#124;&#124;</author>
		<pubDate>Mon, 11 Aug 2008 15:18:45 +0000</pubDate>
		<guid>http://lornali.com/online-reputation-management/6-steps-for-creating-a-social-media-marketing-roadmap-plan#comment-1238</guid>
		<description>[...] Today is research product&#8217;s Facebook pages day, and I now realize the true significance of Lorna Li&#8217;s first step in her &#8220;6 Steps for Creating a Social Media Marketing Roadmap &#38; Plan&#8220; [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] Today is research product&#8217;s Facebook pages day, and I now realize the true significance of Lorna Li&#8217;s first step in her &#8220;6 Steps for Creating a Social Media Marketing Roadmap &amp; Plan&#8220; [&#8230;]</p>
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		<title>By: pule no trem ou apenas acene! &#171; social media club</title>
		<link>http://lornali.com/online-reputation-management/6-steps-for-creating-a-social-media-marketing-roadmap-plan#comment-1237</link>
		<author>pule no trem ou apenas acene! &#171; social media club</author>
		<pubDate>Sat, 09 Aug 2008 11:23:08 +0000</pubDate>
		<guid>http://lornali.com/online-reputation-management/6-steps-for-creating-a-social-media-marketing-roadmap-plan#comment-1237</guid>
		<description>[...] O que mudou de uns tempos para cá? Para grande parte do mercado ainda nada. Para alguns, paulatinamente, eles descobriram que a bolinha do mix de marketing não representava apenas uma forma geométrica que se traduzia em website e e-mail marketing. A bolinha cresceu e virou um mundo. [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] O que mudou de uns tempos para cá? Para grande parte do mercado ainda nada. Para alguns, paulatinamente, eles descobriram que a bolinha do mix de marketing não representava apenas uma forma geométrica que se traduzia em website e e-mail marketing. A bolinha cresceu e virou um mundo. [&#8230;]</p>
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		<title>By: Streetwise Do-It-Yourself Advertising: Create Great Ads, Promotions, Direct Mail, and Marketing Strategies That Will Send Your Sales oaring (Adams Streetwise Series) &#124; Internet Marketing Marketing Strategies Marketing Resources &#124; Marketing Idea</title>
		<link>http://lornali.com/online-reputation-management/6-steps-for-creating-a-social-media-marketing-roadmap-plan#comment-1218</link>
		<author>Streetwise Do-It-Yourself Advertising: Create Great Ads, Promotions, Direct Mail, and Marketing Strategies That Will Send Your Sales oaring (Adams Streetwise Series) &#124; Internet Marketing Marketing Strategies Marketing Resources &#124; Marketing Idea</author>
		<pubDate>Thu, 07 Aug 2008 13:01:20 +0000</pubDate>
		<guid>http://lornali.com/online-reputation-management/6-steps-for-creating-a-social-media-marketing-roadmap-plan#comment-1218</guid>
		<description>[...] 6 Steps for Creating a Social Media Marketing Roadmap &#38; PlanRecently, Britta Meyer of Eurekster, which makes an embeddable custom social search portal called a Swicki , posed a question on LinkedIn about how one would go about defining a social media marketing roadmap, and how you would &#8230; [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] 6 Steps for Creating a Social Media Marketing Roadmap &amp; PlanRecently, Britta Meyer of Eurekster, which makes an embeddable custom social search portal called a Swicki , posed a question on LinkedIn about how one would go about defining a social media marketing roadmap, and how you would &#8230; [&#8230;]</p>
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