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Why Hire Lorna?

I know how hard it is to choose the right person to work with, especially when you need to ensure your precious marketing budget goes a long way. As an entrepreneur, I know how frustrating it is to hire someone who looks good on paper, but can’t deliver, or needs to be micro managed. Worse yet, I know first hand the frustration from hiring contractors or consultants who leave you with an unfinished job, which ends up costing you more time, energy and money to fix.

Here’s what I excel in:

  • Maximizing your advertising budget. I worked in the nonprofit industry for 10 years. I am a bootstrap entrepreneur who builds my own websites. I know how to get the most value out of limited resources.
  • Delivering measurable results. Once we establish your key performance indicators (KPIs), I work hard to optimize your campaign performance and track results using a variety of analytical tools.
  • Coming up with creative ideas and implementing them. Some people are purely ideas people. I am an ideas person who can come up with an actionable blue print to execute those ideas.
  • Creating great content. With the latest changes in Google’s algorithm, content is more king than ever before. Even if your business is boring, I can come up with great content ideas – from video, audio, infographics, web apps, and microsites – to drive traffic, attract customers and fans and extend your web presence.

Portfolio of Data Driven Results

But why take my word for it? Check out these projects I’ve spearheaded – the numbers speak for themselves.

The State of Cloud Computing: 114K Views

I worked in collaboration with creative agency Jess3 to create a video animation that told the story of cloud computing through data visualization.

WordPress to Lead: 11K Downloads, 35K Video Views, 24K Mentions Online, & a Gratuitous Plug from Tim O’Reilly at the 2010 Web 2.0 Expo

WordPress to Lead is a contact form plugin that captures leads into Salesforce CRM. I worked in collaboration with Joost de Valk to create version 1.0. Nick Ciske improved upon the original and released version 2.0.

WordPress to Lead Stats

The WordPress to launch campaign resulted in major media converage by Techcrunch, Mashable, and ReadWriteWeb, to name a few. The viral buzz created by the campaign reached the desk of Tim O’Reilly, founder of O’Reilly media and pioneer of the open source movement, who included WordPress to Lead in his keynote speech in front of 10K attendees of 2010 Web 2.0 Expo.

2010 Web 2.0 Keynote Mention of WordPress to Lead

Premium WordPress Themes for Small Business: 12,700 Installs

To complement the WordPress to Lead plugin and grow the suite of free WordPress apps, I worked in collaboration with Lively Labs to develop premium small business WordPress themes.

Green Stimulus Theme – 9K Views

Business Turnkey WordPress Theme – 3K Views

Website Portfolio

I work with designers and developers to create WordPress powered websites that attract visitors and capture leads.

Farnsworth Landscaping

farnsworth landscaping

Green Business Entrepreneurs Success Summit

green business entrepreneurs success summit

Green Marketing TV

green marketing tv

Mariri Magazine – the Voice of the Rainforest

mariri magazine

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