About Lorna Li
Lorna Li’s Professional Summary
I specialize in search engine marketing - paid search, search engine optimization (SEO) and Web 2.0 marketing - that is using the social web to create community, generate buzz, and maximize web presence around ideas, products and services. I am an expert in social SEO - the art of leveraging the social web to increase your web rankings. I can help you with buzz marketing and online reputation management. And I know a great deal about blogging.
Here’s how I can specifically help you with my core expertise:
Pay Per Click Campaign Management
- Keyword research
- Account optimization and management (Google, Yahoo, MSN)
- Ad copy writing and testing
- Landing page design
- Landing page optimization using Google Website Optimizer
- CPC Site Targeting
Search Engine Optimization
- SEO Site Audit
- On-page and off-page search engine optimization
- Social SEO using blogs, forums, social bookmarking sites, social news sites, and social networks
Blog Marketing
- Blog SEO - copy, tagging, RSS and best plugins
- Blog platform pros and cons
- Blog outreach and online engagement
- Blog installation and configuration
My career has largely been sales and marketing-centric, more recently with a direct marketing focus. Over the past ten years, I’ve mostly worked for innovative startups in the software, nonprofit, and social enterprise sectors. I currently do search marketing for a biotech company that does stem cell banking, a technology that saves lives. While my background may seem varied, the unifying thread in all my endeavors is a passion for innovation and positive social change. Below is a list of my professional marketing skills.
Current Marketing Focus
- Search Marketing (SEO and PPC)
- Web 2.0 Marketing
Number Crunchy Spreadsheet Stuff
- Data Analysis and Marketing Analytics
- Media Buying and Planning
Strategy
- Marketing Strategy for Social Entrepreneurs
- Business Plan Review
- Project Visioning
People Skills
- Account Management and Client/ Vendor Relations
- Community Relations and Strategic Alliances
- Sales & Business Development
Creative
- Web Production (Joomla, WordPress)
- Photography
- Writing
For those of you interested in my education, I graduated from Georgetown University’s School of Foreign Service with a degree in International Relations in 1995. In 2003, I received my MBA in Marketing from University of San Francisco.
On the side, I am a Green networking maven and feel most at home with fellow activists, artists, and social entrepreneurs discussing ways we can collaborate to save the world. I am also frequently seen at Bay Area Web 2.0 events and riding the tech cocktail circuit as a writer for bub.blicio.us. I love meeting and connecting people who want to make an impact in the world through new technology and social innovation.
Most people who know me and have worked with me would say that I am:
- Extremely organized - a mistress of multi-tasking and multi-project management
- Hard working, dedicated, and responsive
- Smart, self-motivated, and intensely driven
I prefer to send individually tailored resumes to potential clients and employers. However, if you are interested in viewing my work history and professional endorsements, you can take a look at my LinkedIn profile:
