About Lorna Li

My career has been an ongoing inquiry into the art of right livelihood, my desire to contribute positively to the world, while honing my skills and knowledge, and creating abundance. My most updated resume and professional recommendations can be viewed on LinkedIn:

However, to understand who I am, I invite you to look at my skills, my achievements, and most importantly my motivation. Then I’ll let you decide whether you want to hire me, collaborate with me, or just be my friend.

Vision and Mission

Vision: An environmentally sustainable, socially just, spiritual fulfilling human presence on this planet.

Mission:To leverage emerging technologies to empower indigenous traditions, so that ancient wisdom can benefit the modern world.

Lorna Li’s Professional Summary

I specialize in search engine marketing (SEM) – paid search (PPC), search engine optimization (SEO) and social media marketing. I am an expert in social media SEO – the art of leveraging the social web to increase your web rankings.  I also know a great deal about Wordpress and blogging. I can apply these skills to help both companies and individuals in the following ways:

Companies:

• Social media strategy
• Corporate blog strategy
• SEO – on page search engine optimization
• SEO – off page: link building and viral marketing
• SEM – PPC and landing page optimization

Individuals:

• Social media personal branding, using blogs, Facebook, Twitter, LinkedIn, video, podcasting, and more
• Online reputation management
• Business social networking

For a full breakdown of my expertise and skills, visit my consulting services page.

Lorna Li’s Education Background

For those of you interested in my education, I graduated from Georgetown University’s School of Foreign Service with a degree in International Relations in 1995. I spent a year at the Institut d’Etude Politiques (also known as Sciences Po)  in Paris, France in 1993. In 2003, I received my MBA in Marketing from University of San Francisco.

At different times in my life, I have spoken fluent Mandarin Chinese, French, Spanish and Brazilian Portuguese.

Lorna Li’s Career Highlights

• 2010 launched a suite of WordPress products for large Bay Area CRM company
• 2009 77% year over year increase in SEO traffic, increase in rankings for extremely competitive number 1 keyword from position 8 to position 2
• 2008 launched first inhouse SEO program for large Bay Area CRM company, which grew to a team of 4 people and increase in budget by 1500%
• 2007 managed $2M SEM program, increased conversions 45%, 49%, and 233% for Google, Yahoo, and MSN
• 2006 transitioned from offline to online career by installing, configuring, and launching first website Mariri Magazine, built on the open source CMS Joomla!
• 2005 produced United Nations World Environment Day symposium featuring Al Gore’s climate change presentation before it became An Inconvenient Truth
• 2004 Spent 4 months in the Brazilian Amazon, traveled with 2 documentary film teams to remote Kaxinawa village and learned fluent Portuguese
• 2003 Helped launch Nonprofit Bootcamp for Social Venture incubator Social Fusion
• 2001 Human rights observer in Chiapas, Mexico
• 1997-2000 Tibetan cultural preservation, book distribution in Bodh Gaya, India for Word Peace Ceremony