SEO Analytics With Google Analytics

This is a great video y Ian Lurie of Conversation Marketing on how to use Google Analytics to interpret data from your search engine marketing campaigns. The three most important pieces of information you will want to understand from your traffic statistics are:

Keyword data: Which keywords are driving the most traffic to your site?
Keyword value: Which keywords account for the most engagement in your site? Which keywords drive the most conversions?
Page context: Which pages receive the most search traffic? What keywords are associated with those pages?

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[tags]seo, search engine optimization, search engine marketing, keywords, sem, analytics, google analytics, seo analytics, search marketing analytics, lorna li[/tags]

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Demerzel Says:
August 1st, 2008 at 6:05 am
Wow, that’s an old picture of GA. heh.
lorna Says:
August 5th, 2008 at 4:41 am
I am impressed at how quickly new features get added to GA and other Google apps, that even Google, let alone others, can’t keep up. I’ve often run into outdated Google help topics & tutorials.

Go for the concepts, and don’t be phased by changes in details!
show Says:
September 16th, 2008 at 4:55 am
i’m quite leery of using gAnalytics for my sites.for example if you pass links between your sites could google not discredit those links?this may not bother others but i’m quite paranoid about using gAnalytics.
zara clothing Says:
January 9th, 2009 at 3:45 pm
GOOGLE ANALYTICS is unique way to earn money online..And i also very very much impressed with new features. I see the video. inst resting one. Keep it up man.
larsoze Says:
January 15th, 2009 at 4:23 am
I’m a big fan of GA as well, but I’m very interested to see what Yahoo Analytics ends up looking like. I heard good things about IndexTools (the company bought by Yahoo and renamed Yahoo Web Analytics apparently), and am interested to see how well it tracks PPC.

I found a review at http://netvantagemarketing.com/blog that seems to say that you can use APIs to track all your PPC return on ad spend across the different platforms. This would be a godsend for someone like me who advertises on MSN, Yahoo and Google.
Dimi Says:
January 20th, 2009 at 7:21 pm
@show Yeah, i quit using Google analytics as there is too much google on my sites already and i’d better give a chance to others
Niyaz | SEO Says:
March 10th, 2009 at 5:04 pm
Google analytics is just the best… no doubt it doesnt giv any chance for the online counters now … they arent in demand now … google analytics has many functions !!
Ester Curso Says:
March 23rd, 2009 at 11:35 pm
I’m impressed about de G Analytics Advanced Segments. They are very useful.
Paul Says:
March 27th, 2009 at 3:45 pm
I love Google analytics.

Thanks for this video!
Devon Cottages Says:
April 3rd, 2009 at 7:09 am
Google Analytics works well for small business sites, but it doesnt compare when moving into bigger business and the likes of Omniture.
windows 7 tips Says:
April 3rd, 2009 at 6:17 pm
iâ€™m quite leery of using gAnalytics for my sites.for example if you pass links between your sites could google not discredit those links?this may not bother others but iâ€™m quite paranoid about using gAnalytics.
Maltese SEO Expert Says:
April 13th, 2009 at 10:16 am
Google analytics is a must for SEO nowadays. First of all it’s free and it gives insights which should be used for further optimization. Besides keywords searched, origin of traffic and geolocation, one can see the path visitors take too. Other stats include, bounce rates, time on page and much more stats.
Apex Professionals Says:
April 13th, 2009 at 1:38 pm
With Google Analytics, you will also be able to collect data traffic from MSN and Yahoo! search results.. The need to use Google Analytics is to track the performance of your keywords in order to have a successful campaign…
arya Says:
April 18th, 2009 at 8:53 pm
Google analytic can help us to solve problem with uncorrect pages keywords or meta tag.
BB for Kruse Internet Marketing Says:
April 20th, 2009 at 9:51 am
Whatever else you might say, Google Analytics can be of immense help in pointing out problems and even potential problems that you might otherwise have missed – also more importantly perhaps browsing can spark off trains of thought, can give you ideas you might never have thought of otherwise. And it’s free! Second helping please

BB
Fairfield Inspection Says:
April 21st, 2009 at 5:20 pm
First of all it’s free and it gives insights which should be used for further optimization. Besides keywords searched, origin of traffic and allocations, one can see the path visitors take too.
Sun tanning Says:
May 9th, 2009 at 11:30 am
I’m a big fan of GA as well, but I’m very interested to see what Yahoo Analytics ends up looking like.Google Analytics works well for small business sites, but it doesnt compare when moving into bigger business and the likes of Omniture.
Search Marketing Analyst Says:
June 15th, 2009 at 4:01 pm
I’m most impressed with the executive reports that were shown on the video. Was that all done with the custom reports inside of GA? If so, I need to mess around with that more.

Re: the adwords integration – make sure you’ve got your sites set up in GA under individual accounts NOT profiles – unless you want that Adwords data displayed in all of the profile accounts.
William Atkin Says:
August 27th, 2009 at 2:01 am
Oh definitely, everyone should be using Google Analytics. It’s a staple.