Bootstrap Marketing 101 for DIY Entrepreneurs
Are you a scrappy entrepreneur or unintentional entrepreneur trying to launch and market your business with as little money as possible? This presentation gives you an overview on how to create, brand and promote your website with as little money as possible. Covered in this bootstrap marketing presentation:
- DIY SEO
- DIY PPC
- Low Cost Web Design & Copywriting
- Low Cost Email Marketing
- and more!Bootstrap Marketing for Entrepreneurs
- DIY SEO
- DIY PPC
- Low Cost Web Design & Copywriting
- Low Cost Email Marketing
- and more!Bootstrap Marketing for Entrepreneurs
View more presentations from Lorna Li.
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2 Responses to “Bootstrap Marketing 101 for DIY Entrepreneurs”
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About Lorna Li
I specialize in search engine marketing - paid search, search engine optimization (SEO) and Web 2.0 marketing - that is using the social web to create community, generate buzz, and maximize web presence around ideas, products and services. I am an expert in social SEO - the art of leveraging the social web to increase your web rankings. I can help you with buzz marketing and online reputation management. And I know a great deal about blogging.
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June 11th, 2010 at 12:18 pm
Some nice tips, Lorna. The one that I relate to is how cheap copywriting is for the web. As a professional copywriter, it’s difficult to make a decent “work for hire” living at the extremely low rate that is typically paid for 500 words. But I’m beginning to learn there are other ways to adapt.
June 11th, 2010 at 4:05 pm
@chip It’s really good to for entrepreneurs to also understand that you get what you pay for. There’s different types of content, useful for different purposes. For article marketing content, I pay $3-5 per article, for anything on a website I care about, I pay more.
Good writing from articulate, intelligent, & specialized writers always cost more. It’s important to know what the competition is and to understand the people will always pay more for great writing.