SEO is a really broad online marketing field that incorporates several areas of specialization. Video is a great learning vehicle. SEOMoz White Board Friday includes a lot of the best, unbiased (i.e. whose ulterior motive is not to push an affiliate offer) videos on search engine and social media marketing. I’ve compiled a series of videos that cover different areas of SEO in an attempt to give you a quick crash course in what it takes to be visible in search engines in 2013.
The SEO Bigger Picture
Why We Can’t Just Be SEOs Anymore – Whiteboard Friday
There’s a movement happening in our industry, and many folks are changing their practices and titles from “SEO” to “online marketing, inbound marketing, and/or earned media marketing.” Where did this shift originate from, and where is it taking our industry as a whole? Is it enough to just be an SEO in today’s game, or are we missing the bigger picture?
Visualizing the Marketing Funnel – Whiteboard Friday
In this week’s Whiteboard Friday, we will be talking about visualizing and measuring your marketing funnel. All too often basic web analytics can mislead marketers which can lead to investing in the wrong channels. Understanding what content drives people to your site and when will allow you to make much more informed decisions on where to invest your money.
How Do I Find a Good SEO?
Finding a decent SEO is hard work, and the recommendations you get for selecting your perfect fit will vary as much as the people providing them.
Whether you’re looking for a consultant or an agency, you don’t need to feel alone in your search! In this week’s Whiteboard Friday, Rand walks you through his tips for finding an SEO that will be the cheese to your macaroni.
How to Use the Google AdWords Keyword Tool (External) for SEO
This keyword research tutorial is by Jason McDonald of JM Internet Group.
To succeed at Search Engine Optimization (SEO) or AdWords, you need to know your keywords! You must ‘fish where the fish are.’ In this fun, free video tutorial, Jason McDonald explains how to use the external (free) Google Keyword Tool. You can use this nifty keyword tool to research your SEO and/or AdWords keyword list, search for keyword suggestions, and even estimate the search keyword volume and value of the keywords that your customers use. Understanding the SEO keyword tool is a must to succeed at SEO or AdWords.
On Page SEO
Getting On-Page SEO Right in 2012 and Beyond – Whiteboard Friday
Keyword targeted On-Page SEO is still important, but as algorithms change, so must your On-Page optimization strategy.
This week, Rand looks at the future of On-Page and how to move beyond the keywords to drive traffic and delivery for a better experience.
Smarter Internal Linking – Whiteboard Friday
How can we be smarter in our internal linking? How can we target our important pages so that they are able to rank well for competitive terms, yet not be in danger of being slapped by algorithm updates? This is exactly what we are talking about in this video, including a few pro-tips I’ve picked up doing SEO in the competitive travel industry, especially in regards to microsites and ccTLDs.
Off Page SEO
DistilledLive | Where is Link Building heading in 2013
Here’s a video about link building in 2013 by online marketing agency Distilled.
High-Value Tactics, Future-Proof Link Building – Whiteboard Friday
This link building tutorial is by Cyrus Shepard of SEOMoz Studios.
The past 12 months have been brutal for many traditional forms of link building. Techniques that once worked are now penalized. Webmasters wonder what tactic will fall under the hatchet next – infographics, guest post blogging, or something else?
Never fear! In this week’s Whiteboard Friday, we discuss how to future-proof your links from penalties and, at the same time, deliver higher rewards – no matter what tactic you use. Be sure to check out the supplemental links included in the transcription below!
Getting Started with Guest Posting – Whiteboard Friday
This guest blogging tutorial is by Eric Enge of Stone Temple Consulting.
In this week’s Whiteboard Friday, I am going to be walking through how to get started guest blogging. There are plenty of articles all over the web that go into the finer details of guest blogging, but let’s step back for a second and really talk about how to get started.
From getting into the guest blogging mindset to building up your list of guest blogging opportunities, we’ll cover this topic from a top down approach.
Guest Blogging Strategies – Whiteboard Friday
Guest blogging can be a great way to help build up your brand, earn recognition, and even get some great links back to your site. When guest blogging it’s important to study your audience so that you can produce the best content possible. Exceptional content is often heavily shared and that has huge potential value for your site. In this week’s Whiteboard Friday, we’ll be covering a few guest blogging strategies that you can start using today.
YouTube Ranking Factors – Whiteboard Friday
This tutorial on video SEO & YouTube ranking factors is by Jeff McRitchie of MyBinding.com.
This week for Whiteboard Friday we are taking a look at how to get a video to rank on YouTube. Each month YouTube receives over 800 million unique visitors who watch more than 3 billion hours of video, traffic we can’t afford to ignore. So how do you get videos to rank for competitive terms on YouTube? By paying close attention to these 12 important ranking factors.
4 Tips For Your Mobile SEO Strategy – Whiteboard Friday
Aleyda shares four fundamental questions that will help you assess the best alternatives to start taking mobile search into consideration for your site.
Google has recently published a set of official developers resources and recommendations to build smartphone optimized sites. Nonetheless, from a strategic perspective you also need to identify which are the best options according to your target market, present users, and site characteristics.
International SEO: Where to Host and How to Target – Whiteboard Friday
International SEO is big business, and big business equals big websites. It can be really confusing when you have to cater to a target audience that is the entire world: you know that people from different countries and cultures are going to be looking for different things. We’ve had a lot of PRO members’ Q&A questions come in about this issue lately, so this week, Rand helps us figure out how to deal! He’ll show us the pros and cons of using subdomains, subdirectories, and ccTLDs to organize a site’s infrastructure and handle different content for different audiences/countries/pandas/orangutans.
International SEO has one super-sticky issue: where do you host? Whom do you target? Rand talks pros and cons of using subdomains, subdirectories or ccTLDs to organize site infrastructure and handle different content for different audiences/countries/etc.
Evolution of the Local Algorithm – Whiteboard Friday
This local SEO tutorial is by David Mihm, Director of Local Search Strategy for SEOmoz.
Remember the days when doing SEO for a local business was no different than doing SEO for any other business? We’ve come a long way since the early 2000’s, and local SEO has evolved tremendously since the beginning of online search. There are still many questions to be answered when it comes to the ever-changing landscape of local SEO: what are the factors Google is using to rank local businesses? Where should owners focus their energy? What’s the new hot thing for local rankings?
Our local expert, David Mihm, is here to shed some light on all of your burning local SEO questions. In today’s Whiteboard Friday, David discusses what factors affect ranking of local businesses, and how local algorithms within Google have evolved throughout the years.
Top 10 Google Tips for Higher Local SEO Visibility
This local SEO tutorial is by Jon Rognerud, Internet Marketer, small business SEO consultant and author of the Ultimate Guide to Search Engine Marketing.
Learn the 10 steps to higher visibility in Google Local Maps. Local search is an important marketing channel for your small business. This is a replay from an earlier webinar on local search engine optimization.